By Ashley Reyes
This week’s SEMA Truck and Off-Road Alliance (TORA) Volunteer Spotlight features Jason Sakurai of Roadhouse Marketing. Awarded TORA Influencer of the Year at last year’s SEMA Show, Sakurai contributes to the council as an automotive journalist, focusing 100% on trucks, SUVs and off-road vehicles.
Sakurai has been an editor and contributor to automotive enthusiast titles in various print and online publications. His insights into the auto industry can be found in business publications and feature stories for enthusiast magazines both in the United States and abroad. It’s volunteers like Jason who help keep the industry and SEMA members informed and connected.
Find out what advice Sakurai has for TORA members:
SEMA: What inspired you to pursue a career in the truck and off-road industry?
Jason Sakurai: I've been involved with trucks since I worked at Four Wheeler with John Stewart, Peter MacGillivray, Stuart Bourdon, Bruce Smith, Jimmy Nylund and the Wescotts. Who wouldn't be inspired among all that creative energy?
I worked with Off Road Industry magazine, did PR for Transamerican Manufacturing Group and for Rigid Industries, and I continue to work in this segment of the industry because it suits my lifestyle.
SEMA: Why did you decide to volunteer for TORA? How has it or will impact you?
JS: Having helped create a committee that became a SEMA council, and then as that council’s chairman, I was deeply involved. When I wanted to re-engage, TORA was the best fit, a forward-thinking group that's not only good for my business, but it has also provided an opportunity to give back to our industry. I like getting more companies involved, growing our network and seeing everyone succeed.
SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?
JS: Hone your skills, whether you're a welder making sliders or a salesperson moving wheels and tires. Follow the example of industry leaders, pay attention to what they do that makes a difference and incorporate it into what you're doing. Innovation is important, but so is consistency and integrity. Be kind, work well with others and help out when you can.
SEMA: What is your dream truck or off-road vehicle? Where would we find you in it on any weekend?
JS: My dream rig? It changes from something new like a Tacoma or Ranger, to an old FJ with an updated drivetrain. On any weekend, you’ll find me either on a trail somewhere or at an event.