By Ashley Reyes
The SEMA Businesswomen’s Network (SBN) #SheIsSEMA Spotlight member Andreanna Ditton is the content and social media manager for Internet Brands Auto Classifieds Group. Since 2007, Ditton has worked in automotive publishing, specializing in racing performance for motorcycles and cars.
Throughout her professional career, she has excelled in shaping and leading editorial direction while managing content strategies through email marketing, social media campaigns and business development efforts. Her expertise in brand strategy and editorial management truly makes her contributions to the industry one-of-a-kind.
Get to know Ditton in her Q&A with SEMA and SBN below:
SEMA: What is the best advice you have ever received?
Andreanna Ditton: Be clear, confident and concise—particularly as a journalist and a woman in the auto industry. That has served me well, even if I’m usually the opposite of concise!
SEMA: What keeps you involved in this industry?
AD: The people, absolutely. It’s an industry that offers such an outpouring of support from its workers, fans, enthusiasts, customers and readers.
SEMA: On a Saturday, where can you be found?
AD: Hanging out with my two-year-old and husband after breakfast at one of the amazing restaurants in Austin, Texas.
SEMA: How do you prepare for an important meeting?
AD: As prepared as I can be, but ready to improvise on the spot.
SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?
AD: I admire so many women in the auto industry, from racers like Shirley Muldowney to journalist icons like Jean Jennings, and I’d love to learn from them. But honestly, I’d rather go to lunch with people I talk to on a regular basis, like Betsy Bennett from Goodguys, Krista Baldwin or Cora Jokinen of Torq-Masters because they inspire me and they are great to talk to about everything.
Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.
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