New Products and Technology

New Products From Holley, Hellwig and Oracle Lighting

By Fredy Ramirez

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at

SDC members are invited to submit new-product press releases for consideration to

Holley EFI Module

Holley announces the release of its 255 LPH OE-style EFI fuel tank modules for the ’61–’64 Chevrolet Impala, Belair and Biscayne. The module is designed to be a direct replacement for the factory pick-up and sending unit. The EFI Module includes a 255-LPH fuel pump and a Holley HydraMat. The in-tank fuel pump module is designed to be capable of supporting electronic fuel injection (EFI) engines producing up to 550 hp. A pre-calibrated fuel-level sending unit designed to work with the factory fuel gauge for this application is included.

PN: 12-317



Hellwig Products Rear Sway Bar

Hellwig Products releases its bolt-on rear sway bars for the U.S.-market ’19–’20 Ford Ranger for both stock and lifted ride heights. Available for both 2WD and 4WD applications, the rear sway bars are designed to improve driving dynamics and driver control during daily driving, towing, hauling and off-roading situations. The sway bar is engineered to reduce body roll and lateral sway when entering corners. The sway bars are constructed to allow for tuning to match different driving styles because of the integrated three-hole adjustable rate ends.

PN: 7778


Oracle Lighting ColorSHIFT Headlights

Oracle Lighting introduces its pre-assembled Dynamic ColorSHIFT RGB+A “Black Series” headlights for all ’15–’17 Ford Mustangs. The lineup features Amber LEDs designed for a dynamic turn-signal effect. The replacement headlights feature Dynamic Halos, Dynamic Tai-Bar DRL, and Dynamic Demon Eyes and include everything needed for installation. Mustang fitments include Base, EcoBoost, EcoBoost Premium, GT, GT 50 Years Limited Edition, GT Premium, Shelby GT350, Shelby GT350R, V6 and V8. The lights are constructed to be controlled through an app that features more than 200 pre-programmed moving patterns as well as static color control and white DRL mode for normal street driving.

PN: 8199-332