SEMA Show Highlights

Toyota TRD Pro Concept Avalon Celebrates TRD’s 40th Anniversary

By SEMA Editors

From family sedan to full-on track car, the TRD Pro Concept Avalon debuted Tuesday at the 2019 SEMA Show.

The Avalon TRD Pro Concept, unveiled Tuesday, November 5, in the Toyota booth at the 2019 SEMA Show, celebrated the 40th Anniversary of TRD by shattering the perception of the family sedan. Dan Gardner Spec (DG-Spec) transformed an Avalon TRD into a Pro Concept, essentially taking the consummate family sedan and making it into a full-on track car. MCS adjustable coil-over suspension and Progress rear stabilizer bar and camber arms lend to tack-sharp handling, while a Stoptech brake upgrade reigns in the speed. Power is enhanced by a DG-Spec/Burns Stainless 3-in. exhaust and cold-air intake. A bespoke DG-Spec vented carbon-fiber hood helps with heat management while a duckbill spoiler adds 100 lbs. of downforce at 100 mph on the track. At the Streets of Willow in Rosamond, California, the Avalon TRD Pro Concept recorded a scorching lap time of 1:25.3.

“2019 has proven a momentous year for Toyota and TRD,” said Ed Laukes, group vice president, Toyota Division Marketing. “The eagerly anticipated 2020 GR Supra stole the show when it debuted at the North American International Auto Show in Detroit, and this year marks the 40th anniversary of Toyota Racing Development. From NHRA drag racing and drifting to the NASCAR and IMSA racing series, TRD continues to push the limits of what a Toyota can do.”