SEMA Show Highlights

Toyota Spotlights the New Supra at the 2019 SEMA Show

SEMA Editors

The Supra is back! Toyota Customizing & Development (TCD) revealed its GR Supra Performance Line Concept at the 2019 SEMA Show. 

Not only did Toyota bring its GR Supra Performance Line Concept to the Show, but the iconic Toyota could be spotted throughout the Las Vegas Convention Center.

Ed Laukes, Toyota North America group vice president, talks about the return of the Supra after a 20-year hiatus. For the Supra relaunch, Laukes, and auto racing analyst Rutledge Wood, contributed to two concept builds to highlight the Supra’s range of performance style potential.