SEMA Show Highlights

New Product Announcements From SEMA Show Exhibitors

By SEMA Editors

Here are several exhibitor announcements made at the 2019 SEMA Show.

DEI Releases 25th Anniversary Edition Catalog

DEI announced the release of the company’s 25th Anniversary Edition full line catalog at the 2019 SEMA Show. The new 56-page catalog is packed with new products for multiple markets—automotive, powersports, marine, aviation, RV/Van and more, and offers a comprehensive line of heat and sound control products for race, street, off-road/Jeep, restoration and show, UTV/ATV and motorcycle.

With more than 30 new products and 100 new part numbers covering all the company’s brands—DEI, Boom Mat, CryO2 and Radiator Relie—this catalog is designed as a one-stop shop for heat and sound control products that can be used for any home, business or race team.

DEI’s new catalog also offers a full line of thermal control products for powersports and a large number of application-specific products in addition to a full line of products for the Jeep Wrangler and the new Jeep Gladiator. Download DEI's 25th Anniversary Edition catalog.

For more information visit

DEI Catalog

Nexen Debuts Roadian GTX

Nexen Tire America Inc. debuted the all-new Roadian GTX grand-touring tire at the 2019 SEMA Show. The Roadian GTX encompasses all the company’s latest technological advances in tire development and manufacturing and will cater to the small crossover- and midsize-SUV segments. The crossover and midsize-SUV vehicle segment is one of the fastest-growing automotive segments in the United States, and the Roadian GTX tire gives drivers a top-tier, high-performance tire at an affordable price.

Specifications of the all-new Roadian GTX grand-touring all-season tire include: 680 A A U.T.Q.G. treadwear rating; available in more than 34 sizes ranging from 17- to 22-inches; and speed rating H, V & W available.


AudioControl Debuts New 5-Channel Amps, Load Generating Devices

At the 2019 SEMA Show, AudioControl introduced new 5-channel amplifiers with 1300 watts of total system power and available DSP, as well as several new Load Generating Devices (LGD’s) that enable technicians to add aftermarket audio components to a wide range of OEM entertainment systems.

New 5-Channel Amplifiers: The two new 5-channel amplifiers offer 125 watts X4-channels RMS at 4-Ohm (200watts RMS X4 at 2-Ohm) and 500 watts X1-channel at 2-Ohm along with eight speaker-level inputs with selectable summing capability. The D-5.1300 delivers onboard DSP control of all amplified outputs and a pair of low-level outputs as well.

OEM Integration - New Load Generating Devices (LGD): Crafted by engineers with the goal of maximizing the upgrade opportunities for 12-volt retailers, the AudioControl LGD series of solutions seamlessly interfaces newer OEM systems with aftermarket amplifiers.


Baja Designs Shows Off New Lighting Solutions

Baja Designs (#23027) introduced new off-road LED lighting solutions and showcased the company's next-generation laser technology during the 2019 SEMA Show.

LP4 Off-Road LED: The LP4 Off-Road LED, the latest edition to the LP family, is only 5.1 inches in size, but still produces 8,750 total lumens via four LEDs and four reflectors. Proprietary Integrated Peripheral Technology (IPT) projects 1,700 lumens sideways for a wider, smoother field of vision.

XL Linkable Mounting System: The innovative XL Linkable Mounting System allows between four and eight of the popular Baja Designs XL Series lights to be mounted in series. This creates overall lengths ranging between 20 and 50 inches. The system allows adjustment of each light individually: ideal for UTVs, overland vehicles, Jeeps, trucks, and more.

S1: The highly versatile S1 2-inch light will be offered in both LED and laser versions. Available in spot, wide-cornering, work/scene, and laser configurations, at least one variation of the S1 should have a home on every vehicle requiring auxiliary lighting.

LaserLight Chips: Powered by SLD Laser, Baja Designs's  LaserLight Chips technologies will be integrated in the company’s laser line: S1, XL, and OnX6. Long-range illumination is consistent with the existing laser technology.

XL Linkable Mounting System
XL Linkable Mounting System

LaserLight Chips
LaserLight Chips

E3 Spark Plugs Enters Lithium Battery Market

E3 Spark announced that it has entered the Lithium battery market with the company's new E3 Lithium high-performance 12-volt battery.

Designed for the street and track, the E3 Lithium line of batteries utilizes same UltraPhosphate technology specified by the world’s supercar manufacturers and proven on the Formula 1 circuit. By utilizing advanced chemistry and system design, E3 Lithium offers outstanding cycle life, high charge acceptance, and up to a 60% weight reduction over lead-acid batteries in addition to outstanding cold cranking power unmatched in the industry.

For more information about E3’s Lithium high performance 12 volt battery and other E3 high performance ignition products, visit

E3 Lithium Battery

Yakima LockNLoad Platform Collection Now Available

Yakima’s new LockNLoad heavy-duty platform roof rack collection is designed to haul overlanding equipment as well as bikes, boats, boards and skis.

A series of accessories allow the user to maximize the rack’s utility. LockNLoad accessories include perimeter rails, a light bar bracket, a high-lift jack holder, a spare tire restraint, a jerry can holder, and corner brackets for securing coolers and hard-shell containers. The platforms mount directly to Yakima SkyLine and TimberLine towers with LockNLoad SL adapters. They also attach to any Yakima crossbars and nearly any factory or competitor crossbars with LockNLoad crossbar clamps. Integrated T-slots in every slat and the outer frame allow for the simple attachment of T-slot accessories.

 XL Linkable Mounting System