By Ashley Reyes
SEMA Education will present a seminar at the Show that will highlight the impact and opportunity that individual car and truck models have on the specialty-equipment market.
SEMA Showgoers will be able to learn which vehicle models present the biggest opportunity for the industry during a free seminar available to all SEMA Showgoers. Taking place Thursday, November 5, at 1:00pm, in room N252 of the Las Vegas Convention Center, the seminar will highlight the impact and opportunity that individual car and truck models have on the specialty-equipment market. Presented by the SEMA Research team, the seminar is focused on a new research report that uses consumer purchasing data to assess the likelihood of modifying a vehicle and the types and amount of parts installed.
Attendees will leave knowing what vehicles offer the greatest potential for the aftermarket industry, what cars are most likely to be accessorized and the top-ranked vehicles within each segment.
“By educating our members, SEMA helps businesses get ahead of emerging trends, allowing them to turn those trends into opportunity,” said SEMA Director of Market Research Gavin Knapp. “This seminar is a great chance for Showgoers to participate in an informative discussion while learning about the hidden opportunities for accessorization.”
The one-hour seminar is free to all Showgoers and qualifies as a SEMA Show Education Power User session.
Download a free copy of the new SEMA research report, “SEMA Accessory Opportunity: Top Cars and Trucks” at www.sema.org/research.
Visit SEMA Show Education to secure a seat at the seminar and to view dozens of other free networking events available to SEMA Showgoers.