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Promo Package Offers Exhibitors Additional New Product Exposure

By SEMA Editors

New Products Showcase
Exhibitors who take advantage of the Promo Package will receive a company logo carpet ad in the New Products Showcase, a meter panel listing at the New Products Showcase entrance and an enhanced product listing in the January issue of SEMA News.

The 2019 SEMA Show’s New Products Showcase will once again feature a Promo Package, which is offered to exhibitors through the new products entry form as an optional upgrade. This is a great opportunity for exhibitors to add value and additional exposure to their presence in the New Products Showcase—The SEMA Show’s No. 1 buyer and media destination.

The cost is $499 per product, and includes the following:

  • Company logo carpet ad (2x2 ft.) in the New Products Showcase.
  • A meter panel listing at the New Products Showcase entrance.
  • An enhanced product listing in the January issue of SEMA News.
  • Bonus: Those who purchase this promotion package before September 5 will be included in the Spotlight Product Listing section in the November issue of SEMA News.

The first product entered in the New Products Showcase is free. All additional entries are $75 per product if entered by Friday, October 11, after which, the fee is $150 per product. Note: Entries submitted on-site will be accepted based on space availability.

SEMA Show management reports that more than half of buyers are influenced to visit an exhibitor after seeing their product in the New Products Showcase.

As one of the most cost-effective ways for companies to build on their Show investment and generate more publicity, the New Products Showcase pays dividends year-round. All of the products in the Showcase are photographed and featured in SEMA News and on Every product entered in the showcase features detailed product information, as well as traditional descriptive signs, adding a layer of convenience for buyers and media.

In addition to highlighting the industry’s newest releases, the New Products Showcase includes a Featured Products category for exhibitors to highlight their signature products or best sellers. Featured Products may be previously introduced products and do not need to qualify as new.

Enter your products here.

For more information about the SEMA Show New Products Showcase, visit the SEMA Show website.

To register for the SEMA Show, visit