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SEMA “She Is” Member Spotlight: Krista Baldwin of McLeod Racing

By Kristopher Porter

Krista Baldwin
Krista Baldwin

This month’s #SheIsSEMA Member Spotlight goes out to Krista Baldwin of McLeod Racing.

SEMA: What is the best advice you have ever received?  

Krista Baldwin: “You'll figure it out, but if it doesn't feel right, lift.” I know this doesn’t sound profound, but my grandpa told me this when I was just starting to drive a dragster. I kept asking for advice on how to drive 275 mph, and he said I needed to figure it out. It goes for anything in life. You have to find your own way and when it doesn’t feel right, stop.

SEMA: What keeps you involved in this industry?

KB: Definitely the people and networking. I love meeting new people from other companies and watching their take on marketing. Everyone is different, although we are all trying to accomplish the same goals. I love the creativity and the hustle each person has for the aftermarket industry. I was honored to receive the 2017 Rising Star award from SBN, and I am extremely proud of it.

SEMA: On a Saturday, where can you be found?

KB: Either at the race track or at the shop. If I’m not out promoting McLeod, I’ll be at home at the race shop getting my Top Alcohol Dragster ready for the next race.

SEMA: How do you prepare for going to an important meeting?

KB: Taking notes. It doesn't matter if you write a novel. It is important to recall all aspects of the meeting, even down to how people react to ideas. This will all make it easier when you reference your notes a week or two later.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

KB: I would have to choose Linda Vaughn. Throughout all motorsports and the aftermarket industry, she is one of the personalities everyone recognizes, and she watched this industry grow into the state it is in today. She was, and still is, a major player in promotion and marketing.

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