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Last Call! Meet Australian Distributors Who Want Your Products

By Linda Spencer

DeatschWerks was represented at the conference by David Deatsch (left), president, and David Reyna (second left), international sales. “There is no shortage of aftermarket enthusiasm in this car market,” said Reyna.

Join SEMA for the biannual Australia Regional Business Development Conference, May 9–13, in Melbourne. Meet with pre-vetted trade buyers in this market identified as the second-most important global export market for U.S.-based SEMA-member manufacturers.

U.S. government grants are available for qualified participants to help defray the cost. Rates begin at $3,850, and include a turnkey booth at the MotorEx Show networking reception with buyers and visiting specialty-equipment shops. Fees also include four nights’ lodging and meals.

A record number of trade buyers (160) are already registered to visit the SEMA delegation during the May 11 trade day in the SEMA section at the MotorEx Show.

SEMA Australia Regional Business Development Conference Schedule

  • May 9: Dinner/briefing with top trade buyers.
  • May 10: Briefing with U.S. government officials. Visit accessory, performance and off-road retailers and wholesalers.
  • May 11–12: Exhibiting at the MotorEx Show. An evening networking event with buyers will be held May 11.

The next trip won’t take place until 2021, so take advantage of this opportunity now! More information is available at, or by contacting Linda Spencer at