Know Your SEMA Sales Representatives: Reham Gharib and Celina Ingargiola

Reham Gharib

How many years in the automotive aftermarket industry? 5

What year was your first SEMA Show? 2014

What do you feel is the biggest opportunity for exhibitors?
The Exhibitor Summit. For new exhibitors and veterans alike, the Exhibitor Summit is a great way to learn how to maximize your presence at the SEMA Show.

What advice do you have for exhibitors?
Target your potential buyers before the Show. There are hundreds of exhibitors competing for your customer’s attention. Make sure you stand out by taking advantage of the pre-Show marketing opportunities SEMA offers.

What is the most common mistake you see exhibitors make?
Only having a booth. Exhibiting at the Show does not guarantee success. Have a marketing plan and reach out to your customers before, during and after the Show.

What is the one thing you want all exhibitors to know?
Location is not the most important factor to having a successful Show. Buyers come to the Show knowing who they’re going to see and will walk a few extra steps if they know you have what they’re looking for. Make sure you get their attention before they get to the Show.

Celina Ingargiola

How many years in the automotive aftermarket industry? 4

What year was your first SEMA Show? 2016

What do you feel is the biggest opportunity for exhibitors?
Capitalizing on the extensive database of buyers and SEMA Show attendees and the benefits we offer to our SEMA Members. Through SEMA News and eNews there are countless opportunities to communicate to this audience year-round.

What advice do you have for exhibitors?
Remain active in the SEMA community outside of the Show. Connect with your SEMA rep often to ensure you're taking advantage of the complimentary services we offer to grow your business and gain coverage for your company. Having a presence through SEMA News, eNews, councils and networks, SEMA Data Co-op, taking advantage of your SEMA Membership benefits, attending SEMA Town Halls, etc. will ensure you're set up for success year-round. You must communicate to buyers and attendees year-round to maintain and grow your business.

What is the most common mistake you see exhibitors make?

Purchasing a booth at the SEMA Show and expecting to have a successful Show without any additional effort. Think of it this way, would you sign up for a marathon and then just show up without any preparation or training? Probably not. It's crucial to communicate to buyers and attendees before, during and after the Show. Schedule meetings in advance, promote your booth location, submit press releases, and enter into the New/Featured Products Showcase (it's free!); there are so many resources available and I am happy to guide you through all of them to ensure you have a successful Show.

What is the one thing you want all exhibitors to know?

Take the time to educate yourself and prepare for the Show. The SEMA Exhibitor Summit affords the opportunity to spend quality time with your rep, other exhibitors, SEMA leadership and our partners from Freeman, Las Vegas Convention Center, On-Peak, etc. You'll learn how to make the most of your SEMA Show and have plenty of time to capitalize on pre-show promotion. Get familiar with the exhibitor services manual to ensure you're within regulation and meeting important deadlines. Most importantly, ask questions. We are here to help!