By SEMA Editors
 Wade Kawasaki, Coker Group president and COO, announced a strategic partnership with German tire distributor Münchner Oldtimer Reifen (MOR). |
The Coker Group has announced a strategic partnership with German tire distributor Münchner Oldtimer Reifen (MOR) GmbH. Based in Holzkirchen, Germany, MOR is a supplier of vintage and classic vehicle tires that has been in business for nearly 35 years. The acquisition of MOR represents the progression of the Coker Group’s international expansion into new and growing world markets. MOR and its founder and managing partner Val-entin Schaal will continue to oversee the company with the existing leadership team.
“The Coker Group is excited to expand its European operations with MOR,” said Wade Kawasaki, Coker Group president and COO. “MOR’s decades of experience and deep roots in the European vintage vehicle market will provide a great basis for partnership. Valentin’s dedication to providing the highest level of customer service and top-quality products to customers is a value we share here at Coker.”
MOR’s acquisition by Coker enables further access to the growing European market of vintage tire customers.