Business Tools

SEMA Show Education: 5 Strategies to Grow and Protect Your Business

By Zane Clark

SEMA Education will feature more than 100 free educational seminars at the Show, providing attendees with professional development and training resources designed to help their businesses grow.

The 2018 SEMA Show, to be held October 30–November 2, in Las Vegas, will feature more than 100 free educational seminars, providing attendees with professional development and training resources designed to help their businesses grow, including:

How Artificial Intelligence Is Changing the Game for the Automotive Service Business
October 29, 3:00 p.m.–4:00 p.m., LVCC N252
New online technology is changing the way consumers seek and book automotive services. Businesses that offer customers personalized, real-time information that addresses their needs and help make a decision on servicing their vehicles will prevail in highly competitive markets.

Winning the Innovation Game
October 30, 2:15 p.m.–3:15 p.m., LVCC N256
Participants will learn the four building blocks of executing an innovation strategy in an environment where change is happening at an ever-increasing rate. Extensive research done at Stanford University, MIT, Harvard and in the field by hundreds of practitioners has been brought together in a simple and powerful framework that leaders at all levels can take advantage of in the pursuit of their goals given high levels of change.

Defending Against the Data Breach
October 31, 1:00 p.m.–2:00 p.m., LVCC N252
Every few seconds, someone has his or her identity stolen. Computers are hacked, wallets are stolen, credit cards are compromised, credit is ruined and the instigators make more in a day than most of us make in a year. The bleeding will not stop anytime soon—and the more time you spend uninformed, the better your chances of being targeted.

Connecting With the Outdoor Centric Consumer
October 31, 3:30 p.m.–4:30 p.m., LVCC N253
Join Yakima and other industry leaders for a panel discussion on how the automotive industry plays a pivotal role in everyday outdoor adventure and how to get involved. According the Outdoor Industry Association, the outdoor recreation industry is a powerful force in the overall U.S. economy, with consumers spending $887 billion annually on outdoor recreation.

Killing Status Quo With Principles to Fortune: $100 Million Reasons to Deliver More
November 1, 2:15 p.m.–3:15 p.m., LVCC N254
No ivy league degree or resources required. Crush your competition from anywhere in the world with the power of the internet and an empowered workforce. Speaker Scott J. Bintz is a serial e-commerce entrepreneur and Founder of, a little company, that started in a basement and grew to more than $100+ in e-commerce sales.

Make it easy. Register for all five seminars.

Sign Up. Show Up. Preview all sessions and register.

Contact SEMA’s Senior Director of Education Zane Clark for additional information.

Other Recommended Seminars:

SEMA Suggested: Legal & Regulatory: Navigating the World of Import Tariffs
SEMA Suggested: Changes to the CARB E.O. Program; What You Need to Know
SEMA Suggested: Controlling Your Healthcare Cost Over the Next 2 Years