By Matt Kennedy
Check out SEMA’s latest “Industry Perspectives Report” to learn more about the state of the automotive specialty-equipment industry and view current and projected product trends.
The “SEMA Industry Perspectives Report” is designed to help readers understand how their businesses compare to the industry at large. The latest report includes the following facts:
- 73% of specialty-equipment distributors expect their sales to grow over the coming year.
- 90% of retailers use social media to promote their businesses.
- 76% of manufacturers advertise in magazines.
SEMA Market Research is currently working on the next wave. In fact, you may have received an email on October 3 from SEMA, or SEMA’s partner MDC Research, asking for your opinions. If you haven’t already done so, please help by taking a few minutes to fill out the survey.
As an added incentive, you could be one of five participants randomly selected to receive $200 cash prizes, or the one participant who will win the $599 grand prize.
The next set of results will be published in the next “SEMA Industry Perspectives Report.” However, the most recent report for Fall 2018 is available now and can be downloaded free of charge at www.sema.org/research.