By Zane Clark
 The proceeds from the auction of the ’15 Jeep Wrangler Unlimited will help fund the next vehicle build for the purpose of creating a self-sustaining program. |
The live auction benefiting the students of the Santa Fe Early College Opportunities Auto Tech School (Santa Fe ECO)—a magnet high school located in Santa Fe, New Mexico, that provides applied sciences and tech training along with traditional academic classes—is set to close Tuesday, June 26, at 12:00 p.m. (PDT).
The fully customized ’15 Jeep Wrangler Unlimited is being auctioned through Bring-A-Trailer (BaT), an online auction marketplace for buying and selling special vehicles.
“We at Bring-a-Trailer are very excited to partner with SEMA to auction this special Jeep build,” said Randy Nonnenberg, BaT co-founder and CEO. “We also know that young enthusiasts are key to the future of the automotive hobby, and we applaud SEMA for investing in this program and these students. We are very happy to also be donating our entire 5% auction fee on this Jeep to the same great cause."
During the last two minutes of the BaT auction, the clock resets to two minutes after every bid. This happens until no more bids are placed and the auction ends, giving everyone a chance to place their bids and allowing sellers an opportunity to sell to the true high bidder.
Visit Bring-A-Trailer now to support high school auto shops. Bid now!
This ’15 Jeep Wrangler Unlimited was a collaboration between SEMA and the Santa Fe ECO. Twenty-three automotive aftermarket companies contributed parts to the build making it truly a one-of-a-kind customized Jeep. SEMA will donate 100% of the winning bid on this no-reserve auction to the school to fund another custom student build.
“The industry has really supported this project,” said Zane Clark, SEMA senior director of education. “Their generosity has elevated the build beyond our expectations and created a once-in-a-lifetime learning experience for the students.”