Ford Announces 2018 Project-Vehicle Program Lineup

By SEMA Editors

Ford Mustang
Ford will highlight the ’18 Mustang, among other models, for its 2018 Project Vehicle Program. 

The Ford booth at the 2018 SEMA Show will highlight the following vehicles, in addition to its existing lineup:

  • ’19 Ford Ranger
  • ’19 Edge ST
  • ’18 Ford Super Duty
  • ’18 All-New Ford EcoSport
  • ’18 Ford Expedition
  • ’18 Ford Mustang (2.3L EcoBoost/5.0L GT)
  • ’18 F-150
  • ’18 Ford Raptor
  • ’18 Ford Transit

Information and high-resolution images for proposal renderings for the above models can be found at the Ford media website or

While the above vehicles have the greatest probability of being awarded, the entire retail Ford product lineup, with the exception of Ford GT, GT350/R and Lincoln products, are eligible for the Project Vehicle Program. The criteria is listed below:

2018 Ford Project Vehicle Program

Proposal Submission Deadline: March 1, 2018
Award Recipient Notification Date: by May 1, 2018

All project vehicle requests must be submitted in two parts and meet the following Ford Aftermarket Project Vehicle Program criteria:

Part 1

Email a one-page project summary—must be received by February 16, 2018. Include bullet points for:

  • Vehicle/theme
  • Vehicle modifications
  • New-product development
  • Promotional plan
  • Vehicle display location at the 2018 SEMA Show

Part 2

Mail a detailed project proposal—must be received by March 1, 2018. Include details supporting the one-page project summary on company letterhead, a color rendering and past project vehicle examples.

Information on Ford vehicles is available at:

Ford Aftermarket Project Vehicle Program Criteria

Aftermarket companies requesting project vehicles should be:

  • A manufacturer or designer/restyler dedicated to supporting new-product development.
  • Financially capable and willing to spend promotional dollars.
  • Actively promoting the vehicle with their product(s) through an established marketing plan.
  • A current SEMA member.

Aftermarket companies receiving project vehicles must:

  • Feature the vehicle in a booth at the 2018 SEMA Show in Las Vegas.
  • Use Ford accessory products as specified and provided by Ford Motor Company.
  • Register and keep the vehicle in your company name during the entire contract period.
  • Purchase and maintain $3 million in general liability, $3 million in automotive liability, $1 million in employer liability and demonstrate worker's compensation coverage. An umbrella policy may be used to achieve coverage limits.
  • Commit to feature the vehicle with the Ford logo intact and visible.
  • Order a California-certified vehicle if you intend to register or use the vehicle primarily in California or any other state that has adopted California emissions standards. Failure to do so may subject you to a state fine.
  • Make vehicles available to Ford or its dealers for display, at the owner's discretion.
  • Submit written quarterly status reports for a period of 18 months, as specified in the contract, stating:

1. Product development
2. Modifications to the vehicle
3. Events (including dates, location and type of event)
4. Media exposure (originals or color copies)
5. Company advertising featuring the vehicle
6. Social media exposure
7. A copy of your current vehicle registration

Information on the specific vehicles Ford plans to emphasize at the 2018 SEMA Show will follow in January. Details will be provided to allow you to research those products and find high-resolution images for renderings.

Submit Ford Project Vehicle proposals to:

Ford Motor Co.
21175 Oakwood Blvd., PDCDC MD579
Dearborn, MI 48124
Attn: Mike Nicopolis & Rob Fridenberg