Compiled by SEMA Editors
 Samantha Hart |
Samantha Hart Joins PRI
A part-time contractor since late August, Samantha Hart signed on full-time as PRI’s new marketing and media coordinator on November 20. Her responsibilities include managing and implementing PRI’s marketing and social-media efforts. She brings a wealth of experience to PRI having run her own social media/marketing business and managed campaigns for several high-profile consumer brands.
“ToyMakerz” Television Show Launches New Digital Experience
“ToyMakerz” has partnered with Source Digital to launch a “ToyMakerz” companion app and website that connects fans to exclusive behind-the-scenes content, specs about builds and deals. Available now in the iTunes and Android stores, the “ToyMakerz” app enables fans to interact with the cast, score exclusive deals on anything they see on the screen while they are watching the show live, and share pictures of their own rides, along with a chance for viewers’ photos of their toys to appear on the show this season. With the sync feature, the app can be used simultaneously while watching the show, to recognize specific scenes or anytime when not in sync. Viewers can engage with brands and products they see on screen by pressing “sync,” or by looking in the “Meet the ToyMakerz” section.
 Lumileds presented its 2017 Manufacturer’s Rep of the Year Award to Cody Hooper (second from left) of Red Line Marketing & Media for the excellent sales support and customer service delivered during 2017. |
Lumileds Names Cody Hooper Its 2017 Manufacturer’s Rep of the Year
Lumileds presented its 2017 Manufacturer’s Rep of the Year Award to Cody Hooper of Red Line Marketing & Media for the excellent sales support and customer service delivered during 2017. Hooper accepted the award on behalf of Red Line Marketing & Media, noting that the accomplishments in 2017 were the result of a solid team effort and made possible only by the dedication and hard work of everyone involved. Hooper has represented Lumileds since 2015, serving the company’s traditional aftermarket distribution in the Southern California region. In addition to opening new accounts and launching local promotions, Hooper has conducted extensive fieldwork with WD sales personnel in the technician/installer channel.
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