By Linda Spencer
SEMA will host a business development program conference call December 13, at 10:00 a.m. (PST) for members who want to learn more about trips to two promising overseas markets. Hear from the SEMA international department and fellow SEMA members who have participated on prior business development programs.
Contact Kristin Atwan at kristina@sema.org to obtain the conference call-in numbers.
The two international trips include:
 The SEMA Middle East Business Development Program will be held April 3–8, 2018 in Abu Dhabi, United Arab Emirates. |
 The SEMA Australia Business Development Program will be held May 24–28, 2018, in Melbourne, Australia. |
SEMA Middle East—Abu Dhabi, United Arab Emirates (UAE), April 3–8
Participants can learn the potential for their products in the customizing-crazy UAE and surrounding region (buyers attended the 2017 event from 11 countries), where consumers are eager to get the latest U.S. products for classic-car restoration, off-roading, racing, street performance and aesthetics. High disposable income coupled with a passion for personalization make this an attractive region.
The 2018 program includes hotel, meals, networking events, briefings, a tour of specialty-equipment shops and exhibiting at the Custom Show Emirates in a turnkey booth.
SEMA Australia—Melbourne Australia, May 24–28
Participants can explore this market of true gearheads and the opportunities for manufacturers of sought-after products for SUVs/pickups, street performance and racing. Sales of the new Ford Mustang are red-hot, and rumor has it that Australia has more hot rodders per capita than anywhere else in the world.
The 2018 program fees include hotel, meals, networking events, briefings, a tour of specialty-equipment shops and exhibiting at the MotorEx Show in a turnkey booth.
U.S. government support is available for qualified companies. Slots are limited, so register now.
For more information or to schedule a conference call to discuss the SEMA Business Development Program, contact Linda Spencer at lindas@sema.org.