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New SEMA Show Press Conferences Added—Check Out the Schedule

By SEMA Editors

press conference
More than 3,000 credentialed media attend the SEMA Show each year. One of the many ways exhibitors can get their news to editors and reporters is by holding a press conference at the SEMA Show.

Official 2017 SEMA Show Press Conference Schedule

Monday, October 30, 2017

  • 12:00 p.m.–2:00 p.m.—SEMA: Media Preview Exclusive, Presented by the Truck and Off-Road Alliance (TORA) (Media Center, Rm. S220)
  • 1:00 p.m.1:20 p.m.—SEMA: Truck and Off-Road Alliance (TORA), Truck and Offroad Market Updates (Media Center, Rm. S220)
  • 1:30 p.m.1:50 p.m.—Texas Auto Media Association: Auto Judge Awards Presentation (Media Center, Rm. S220)
  • 2:00 p.m.–3:00 p.m.—ARB 4x4 Accessories: Groundbreaking New Product From ARB 4x4 Accessories; lunch will be served (Media Center, Rm. S220)
  • 4:00 p.m.6:00 p.m.—SEMA: Vehicle Reveal (Outside the Grand Lobby Entrance)

Tuesday, October 31, 2017

  • 7:30 a.m.8:45 a.m.—SEMA: New Products Breakfast, Featuring the SEMA Award Press Conference; breakfast will be served (Paradise Event Center, located in the Westgate Hotel)
  • 9:00 a.m.9:20 a.m.—KIA Motors America Inc., KIA Motors America (Booth #10809)
  • 9:30 a.m.9:50 a.m.—House of Kolor, House of Kolor Commemorative Divco Unveiling (Booth #23513)
  • 10:00 a.m.10:20 a.m.—Toyota Motor North America, Toyota Press Conference (Booth #24800)
  • 10:30 a.m.10:50 a.m.—Ford Motor Co., Ford Motor Company Press Conference (Booth #22200)
  • 11:00 a.m.11:20 a.m.—Hyundai Motor America, Hyundai Motorsports and Performance Tuning (Booth #24387)
  • 11:30 a.m.11:50 a.m.—General Motors LLC, Chevrolet Performance Variants and Motorsports (Booth #23743)
  • 12:00 p.m.12:20 p.m.—SEMA: Battle of the Builders, Top 40 Finalist (Grand Lobby, SEMA Central)
  • 12:30 p.m.1:20 p.m.—SHELL, Ken Block Exclusive Video Screening and Discussion, plus Vehicle Unveil; lunch will be served (Booth #60005, Silver Lot)
  • 1:30 p.m.1:40 p.m.—Coker Tire, Coker Tire Press Conference (Booth #22775)
  • 1:50 p.m.2:00 p.m.—Sherwin-Williams Automotive Finishes, Sherwin-Williams Automotive Finishes Press Conference (Booth #10639)
  • 2:10 p.m.2:20 p.m.—Valspar Automotive, Valspar Automotive Announcing New Matrix Mavericks of Color for 2018 (Booth #10839)
  • 2:30 p.m.2:50 p.m.—SCORE International, SCORE Baja 1000 50th Anniversary and Qualifier (Booth #62003, Silver Lot)
  • 3:00 p.m.3:20 p.m.—Driven Performance Brands, Unveiling of Booth Show Cars (Booth #22351)
  • 3:30 p.m.3:50 p.m.—OPTIMA Batteries, OPTIMA Batteries Unveils Expansion to Battery Technology (Booth #20323)
  • 4:26 p.m.4:50 p.m.—FCA US/Mopar, FCA U.S.: Mopar Media Briefing (Booth #43155)
  • 5:40 p.m.6:40 p.m.—Shell, Shell Press Conference; cocktails will be served (Booth #60005, Silver Lot)

Wednesday, November 1, 2017

  • 9:00 a.m.9:20 a.m.—Centerforce Clutches, Stars of “Speed is the New Black” Debut Resto-Mod Chrysler (Booth #23813)
  • 9:30 a.m.9:50 a.m.—AkzoNobel, Introducing AkzoNobel Carbeat—A Digital Process Solution (Booth #25163)
  • 10:00 a.m.10:20 a.m.—Skyjacker Suspensions, Skyjacker Matchbox Releases Announcements (Booth #34067)
  • 10:30 a.m.10:50 a.m.—Tire Industry Association (TIA), TIA Training and Government Affairs: 2018 Outlook and Updates (Booth #40066)
  • 11:00 a.m.11:20 a.m.—Shell, Hennessey Venom F5: Aiming for the World Record (Booth #60005, Silver Lot)
  • 11:30 a.m.11:50 a.m.—SEMA: Battle of the Builders, Top 12 Finalists (Velocity and Discovery’s Motor Village)
  • 12:00 p.m.12:50 p.m.—SEMA: Lunch Press Conference, New Tech for Old Cars; The Billion Dollar Tech Transformation; lunch will be served (Grand Lobby, SEMA Central)
  • 1:00 p.m.1:20 p.m.—TRI-ACE Wheel & Tire Corp., Tires Gone Wild (Media Center, Rm. S220)
  • 1:30 p.m.1:50 p.m.—Solar Gard, Solar Gard and Zero to 60 to Unveil Top-Secret Project (Booth #12669)
  • 2:00 p.m.2:20 p.m.—Goodguys Enterprises Inc., Goodguys Gold Awards (Booth #22975)
  • 2:30 p.m.2:50 p.m.—SpeedKore Performance Group, SpeedKore New Vehicles and Carbon Fiber Parts Announcement, Plus Celebrity Appearance (Booth #24093)
  • 3:00 p.m.3:20 p.m.—Formula Drift Holdings LLC, Details for the 15th Anniversary Season to be Announced (Media Center, Rm. S220)   
  • 3:30 p.m.3:50 p.m.—AkzoNobel, AkzoNobel & Dave Kindig Launch New Custom Color Paint Line (Booth #25163)
  • 4:00 p.m.4:20 p.m.—Mothers Polishes-Waxes-Cleaners, 2017 Mothers Shine Award (Booth 22957)

Thursday, November 2, 2017

  • 9:00 a.m.9:20 a.m.—ASA Automotive Systems, ASA Introduces its Latest Software—TireMaster GTX (Booth #41069)
  • 9:30 a.m.9:50 a.m.—ECUMaster, Announcing the ECUMaster EMU CLASSIC and PMU16-DL, Plus Vehicle Reveal (Booth #34255)
  • 10:00 a.m.–10:20 a.m.—Nexen Tire Automotive, From the Street to the Trail: Nexen Heads Off-Road (Media Center, Rm. S220)
  • 11:30 a.m.11:50 a.m.—HP Tuners LLC, MPVI.2 Release (Booth #24229)
  • 1:00 p.m.1:20 p.m.—Castel Technologies, Kit for Upgrading a Car to a Smart Car (Media Center, Rm. S220)
  • 2:00 p.m.2:20 p.m.—ProComp/Smittybilt/Rubicon Express/Poison Spyder/G2 Axle/LRG Rims, 3rd Annual Life is Better Off-Road Award (Booth #62112)

Friday, November 3, 2017

  • 11:00 a.m.2:30 p.m.—SEMA: Battle of the Builders Top 12 Finalists Judging (Velocity and Discovery’s Motor Village)
  • 3:30 p.m.4:30 p.m.—SEMA: Battle of the Builders Top 3 Finalists Announced (SEMA Cruise, North Hall)
  • 7:00 p.m.—SEMA: Battle of the Builders Winner Announced (SEMA Ignited, Gold Lot)