Business Tools

SEMA Show Education Days: 5 Top Sessions for Small Businesses

By Douglas McColloch

Jim Cozzie (left), Brenton Productions, and Doug Herbert (right), BRAKES, were presenters in one of last year’s sessions.

In an ever-changing business climate, staying abreast of the latest advances in online technology and leveraging that knowledge to drive sales are keys to future growth. Whether you’re looking to adopt some best practices for your online sales, adapt mobility to your current business model or “build your brand” to expand consumer outreach, SEMA Show Education Days has a program to help you achieve your objectives for 2018 and beyond.

One key to success, as always, is having the right “tools” for the job.

“Making the decision to simplify processes through implementing good-quality applications is one of the best ways to increase profits, become more efficient and work from anywhere,” notes Dawn Brolin, one of the featured presenters at this year’s SEMA Show Education Days. But which work processes should you focus on, and which apps and software work best for you? These questions and more will be answered during SEMA Show Education Days. Be sure not miss these upcoming sessions:

Run Your Business Like a Mobile Monster (BT1)

In today’s increasingly digitized business world, mobility is a crucial sales tool. Mobility adds efficiency, security and profitability because it can save your business both time and money. In this session, attendees will learn how to maximize the benefits of mobility to best position their businesses for future success, minimize time-consuming manual tasks and discover the mobile solutions that are the keys for growth in the digital age.

Presented by: Dawn Brolin, Powerful Accounting LLC
Time: Tuesday October 31, 10:00 a.m.–11:00 a.m.
Where: Upper North Hall, N2558

HR Hacks: Demystify HR in Your Small Business (HR1)

This workshop provides attendees with an in-depth understanding of modern human resources (HR) practices. The session will review compliance, recruiting and employee-compensation issues—the three most important HR tasks for most business owners. Using a proprietary toolkit, presenters will suggest methods to improve the recruiting and compensation functions for small- to medium-sized businesses.

Presented by: Lori Kleiman, HR Topics
When: Monday October 30, 10:15 a.m.–11:15 a.m.
Where: Upper North Hall, N254

Legal Round Tables for Small Business Protection (LR2)

For this session, SEMA’s Government Affairs office convenes a panel of subject-matter experts to help guide attendees through today’s legal and regulatory landscape. Attendees will have the opportunity to discuss topics, such as California Prop 65, copyright and intellectual property rights, minimum advertised price (MAP) policies, the growing global export market and product liability issues, among other subjects.

Presented by: Daniel Ingber, SEMA; Steve Lustig, Dickson Wright; Eugene Zelek & Hollister LLP; Rich Barsamian, Advanced Clutch Technology; Whitt Steineker, Bradley
When: Thursday November 2, 2:00 p.m.–3:30 p.m.
Where: Upper North Hall, N263C

Tune Your Brand—Rev Your Brand’s Growth Potential (MS7)

Your company’s “brand identity” extends far beyond a simple logo, and knowing how to “tune” your brand to maximize consumer awareness can unleash your company’s performance potential. In this session, attendees will learn how to enhance their brands’ market presence, clarify their brands’ benefits with one basic statement and find that competitive “sweet spot” in the marketplace.

Presented by: Mike Brown, The Brainzooming Group
When: Thursday November 2, 2:15 p.m.–3:15 p.m.
Where: Upper North Hall, N254

Retail Trends … And How They Affect Your Business (TR3)

Modern-day buyers expect you and your sales crew to be as smart and savvy as Amazon. This session will provide useful tips and best practices to help make it happen. Attendees will review key retail performance indicators, and look for clues as to how these trends and projections can affect their businesses for 2018 and beyond, with scalable results that can apply to any enterprise.

Presented by: Larry Mersereau, PromoPower LLC
When: Tuesday October 31, 10:00 a.m.–11:00 a.m.
Where: Upper North Hall, N252

View the complete lineup of education sessions.