Business Tools

Promote Your Brand in SEMA Show Daily at No Cost

By SEMA Editors

SEMA Show Daily
Participating in SEMA’s Show publications is a simple, no-cost process that begins by submitting a press release to the SEMA Show Online Media Center.

The SEMA Show Daily is a key resource for Showgoers, providing a day-to-day breakdown and schedules of what’s happening on the Show floor, including schedules of celebrity appearances, special events, press conferences and education sessions. The Daily also offers a recap of new-product award winners, recipients of the SEMA Award, project vehicle reveals, updates on the Battle of the Builders competition and much more.

There are four issues of the SEMA Show Daily. The first issue is delivered about 30 days prior to the SEMA Show, with a circulation of 40,000, and offers a sneak-peek of the Show’s new attractions, special events and can’t miss-features. The other three issues are distributed during the Show on Tuesday, Wednesday and Thursday.  

News for the Daily is collected from several sources—the main one being the SEMA Show  Online Media Center. Available at, the Online Media Center is a valuable, one-stop repository for SEMA Show news, announcements and special events submitted directly by 2017 SEMA Show exhibitors.

Members of the media and journalists around the world access this library of submissions, seeking potential story ideas, new product announcements and the latest company news. Buyers and attendees use the site to learn of their customer’s plans for the Show, new product releases, or to track the companies they want to connect with during the event.

There is no cost to upload press releases and information, making it the one of the simplest ways to inform the industry about your company, booth and location number, new products, Show plans and more.

Many of the press releases uploaded to the Online Media Center are used in the SEMA Show Daily, as well as the pre-Show (October) and Show (November) issues of the SEMA News magazine. The products and editorial featured in SEMA’s pre-Show publications are chosen on a first-come, first-served basis. Because SEMA’s editorial team continues to use the Online Media Center for new stories until the SEMA Show opens, exhibitors are encouraged to continue uploading new materials to the Online Media Center as well.