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SEMA Hosts Most Successful Space Allocation; What Are Your Next Steps?

By Jason Catullo

To view an updated floorplan of the 2017 Show, visit and click on any section to view the layout.

The 2017 SEMA Show Priority Selection Process, which began on May 1, is now complete and purported to be the most successful to date. To see the selection results and an updated floorplan of the 2017 Show, visit and click on any section to view the layout.

“Ideally, the SEMA Show mirrors the specialty equipment marketplace and I believe the record level of participation we experienced at our space selection is an excellent indicator of the state of the industry and the Show’s importance to manufacturers across all market segments,” said SEMA director of trade shows Tom Gattuso. “We are excited to take this momentum and continue to build the Show over the next several months into the ultimate environment to showcase the best of the industry.”

Manufacturers that were not part of the space selection but would still like to participate in the 2017 Show are encouraged to visit

For exhibitors who have secured booth space and selected a Show-floor location, Show Management suggests to start shaping your Show experience by reviewing the Exhibitor Services Manual (ESM), reserving hotel rooms, registering company staff and attending the Exhibitor Summit.

Known as the go-to resource for all things Show-related, the ESM includes all the forms, instructions and deadlines needed for companies to enhance ROI and execute their Show plan. The ESM is available at Forms such as the Budget Checklist and Deadline Checklist are quick reference guides that will help exhibitors save money and stay on track with Show planning.

Exhibitors that have not yet reserved rooms for the week of the Show should visit and see the deals available. Booking through OnPeak, the Show’s Official Housing Partner, means that exhibitors receive guaranteed low rates and benefit from added perks, such as no booking or cancellation fees and simple tools to manage group bookings. This week, new hotels were added to list.

In addition to locking-in hotel reservations, exhibitors are also encouraged to register their staff for the Show. Completing registration early allows companies to ensure staff members have the credentials needed prior to the Show's opening and helps to avoid registration lines on site.   Register for the SEMA Show at

The most effective way to prepare for the SEMA Show is to participate in the Exhibitor Summit, and let trade show experts outline money-saving programs and time-saving planning tips. Now in its eighth year, the Exhibitor Summit remains the most direct, cost-effective way to prepare for the SEMA Show.

Visit for complete Show information.