With the new year upon us and the hectic fall schedule of shows and holidays behind us, now is a great time to revisit the fundamentals of product data management.
After all, the growth of internet-based business, electronic transactions, computerized point of sale and countless other business systems are obvious. These systems feed on data and, as the old saying goes, “garbage in, garbage out.” And it’s costly garbage, by the way, leading to excessive returns, fouled-up inventories, delayed product launches, unhappy customers and lower profits.