Business Tools

10 Ways to Enhance Marketing Using Video

While video marketing is already on the radar of most web-savvy businesses, recent indications are that the medium will continue to explosively transform the internet for years to come. For example, video-based social-media startup Instagram—a mere blip on the web’s radar a few years ago—now boasts nearly 500 million users. Snapchat, another video-centered social-media network is growing nearly as ferociously. And online video king YouTube cruises along these days at more than a billion users. YouTube reaches more 18- to 49-year-olds than any cable TV network in the United States, according to the company’s stats page (