SEMA Show Highlights

New Product Intros From the 2016 SEMA Show

By SEMA News Staff

Modular Light Bar
Rugged Ridge (Booth #34101) introduced a new Modular Light Bar for ’07–’16 Jeep Wrangler JK and JKU models.

Rugged Ridge Modular Light Bar

Rugged Ridge (Booth #34101), a leading manufacturer of high-quality Jeep, truck and off-road accessories, has introduced a new Modular Light Bar for ’07–’16 Jeep Wrangler JK and JKU models.

This new Modular Light Bar for Jeep JK features the ability to arrange and configure lights, trail mirrors, camera mounts and accessories in countless arrangements, for ultimate versatility based on any Jeep owner’s exact needs. Both the vertical A-pillar sections of the light bar as well as the horizontal top bar are built from sturdy extruded aluminum and are designed with integrated channels that allow for mounting of various light and accessory brackets that can be reconfigured easily and repeatedly when the need arises.

The Modular Light Bar works with LED lights regardless of length—curved or straight—while the upper crossbar features an aerodynamic design to alleviate airflow turbulence that often results in soft-top buffeting and whistling. The Rugged Ridge Modular Light Bar is made using high-quality 6061 T6 aluminum for the A-pillar sections and upper crossbar, with steel mounting brackets and Grade 8 hardware for sound structural integrity.

A durable textured black powdercoat provides protection from corrosion and keeps the light bar looking new for years to come.

Notel Turns Your SUV, Truck Into A Comfortable Bed

Are you a hunter or fisherman? Do you work from your vehicle in remote areas? Weekend adventurer? Like to camp, but don’t want the hassle of a tent? Prefer temperature control? Worry about your safety sleeping outside?

The Notel is your answer!


This patented sleeping solution uses a raised platform system that quickly and easily suspends inside your truck or SUV to provide you with a flat sleeping surface as big as a queen-size bed. Since it is raised, your gear stores under the platform instead of being left outside in the elements.

  • Economical - pays for itself with skipping just 4-6 hotel stays
  • Comfortable - no more sore neck or back. A full 34 square feet of sleeping space is enough for any person to fully stretch out
  • Flexible - set up half for one person or the full system to sleep two
  • Safe - sleep comfortably and safely inside your vehicle
  • Portable - folds up for travel/storage or leave it setup while you drive
  • Versatile - lodge anywhere, anytime

Visit Notel in SEMA Show booth #34293 in the South Upper Hall.

Brite-Saber Illuminator for UTVs and Trucks

The Brite-Saber Illuminator LED utility lamp is available with an RF remote control.

The Brite-Saber Illuminator LED utility lamp is designed to provide light when you need it most. It utilizes 44 super-bright LEDs for a total of 780 lumens, and a proprietary light tube design for 350 degrees of illumination. Works with pickup beds, UTV beds or even under the hood.

Two adjustable rare-earth sliding-magnet mounts can be configured so that the light can be installed in multiple locations.

With the included RF remote control, it can be easily turned on and off from a distance of up to 40 ft. The remote controls dimming and flashing functions as well.

The anodized, machined-aluminum housing is waterproof and the polycarbonate light tube is durable and impact resistant. Also available without the RF remote function.

Visit Advanced Accessory Concepts LLC in Booth #38013.

Hunter Debuts New Road Force Elite

Road Force Elite
Hunter Engineering's Road Force Elite.

The Road Force Elite is designed to provide a traditional balance and road-force measurement in less time than it takes to complete a conventional balance. Hunter’s patented vision system determines wheel dimensions and wheel runout measurements on the Road Force Elite to save time, eliminate data entry errors and enhance ease-of-use, the company said.

The vision system also completes a 3D scan of the wheel that enhances Hunter’s SmartWeight technology, providing accuracy. The system further features automatic spoke detection, which guides technicians to place wheel weights behind
the spokes.

The Road Force Elite is Hunter’s fifth-generation design to utilize a loaded roller. The load roller applies up to 1,250 lbs. of force against the tire to measure the assembly as it would perform under the weight of the vehicle. Force matching guides the technician to index and match the lowest spot on the rim with the stiffest spot on the tire to capture the best possible ride and prevent comebacks, Hunter said.

The Road Force Elite reports to HunterNet, Hunter’s proprietary web-based data service. See a complete demo at Hunter’s booth (#41029) or visit

Myers Tire Supply Adds Three TPMS Solution Packages

Myers Tire
Myers Tire Supply has added three new exclusive, limited-time promotional TPMS kits to its product offering.

Myers Tire Supply has added three new exclusive, limited-time promotional TPMS kits to their product offering. The kits includes:

  • (1) ATEQ VT56 industry-leading TPMS diagnostic tool with OBDII and two years of software updates
  • (1) Myers 360 TPMS activation and programming tool
  • (12) of the customers’ choice of sensors from Schrader, Alligator or HUF

“By offering three different tool and sensor solutions, Myers can tailor the kit to fit the specific needs of each customer,” said Chris Dye, product manager, valves and TPMS for Myers Tire Supply.

Each sensor solution provides a specific benefit to the customer. The Schrader EZ Sensor only requires one SKU to inventory. The Alligator sensors cover 97% of all TPMS-equipped vehicles for robust coverage. The HUF Intellisens sensors activate in only three seconds for quicker service time.

“Most TPMS sensor and tool providers offer one solution and try to fit that solution to every customer. Myers offers several TPMS solutions. We listen to our customers’ needs and offer the best solution to meet those needs,” said Dye. Visit Myers in Booth #43167.