The No-Cost Way to Hook More SEMA Show Buyers

By Jason Catullo

New Products Showcase
Create connections with new buyers by spotlighting your latest and signature products in the SEMA Show New Products Showcase.

The SEMA Show New Products Showcase serves as an extra avenue for exhibitors to reach new customers. More than just a collection of the industry’s latest innovations, the Showcase serves as a valuable marketing tool during and after the Show.

Each entry displayed is accompanied with product information and traditional signage for the convenience of buyers to research and locate companies during the Show. The products are also photographed, and the photographs and product details are used for post-Show-promotion to media and made available on

The first entry in the New Products Showcase is free. Additional entries are $75 per product category if received by Friday, October 7; $150 thereafter.

Enter your product in the 2016 SEMA Show New Products Showcase.

More About the New Products Showcase

  • Location and Check-in System—The 2016 New Products Showcase will be located on the Skybridge of the Las Vegas Convention Center, between Central and South Halls. The location allows organizers to streamline the product check-in/-out system, resulting in a faster and easier process for exhibitors.

  • Option to Ship Products—Exhibitors can have their product(s) shipped to the Showcase in advance. Once on-site, they will need to visit the Showcase prior to Monday, October 31, at 3:00 p.m., to unpack and check-in the product(s), but the product(s) will already be waiting in the Showcase area. At the end of the Show, exhibitors also can skip product check-out and choose to have UPS package and ship the product(s) on their behalf.

  • Exposure for Your Existing Products—The “Featured Products” category provides an avenue to include products that do not meet the criteria for “new.” A little more than 20% of all Show buyers will attend the Show for the first time in 2016, so the Featured Product category is valuable for promoting an existing line to new customers.

For more information on the New Products Showcase, Featured Products, or to enter a product, click here.