By Becca Butler
 Press conferences can be a great way to unveil a new product or vehicle build. Check out the official 2016 SEMA Show press conference schedule now. |
Official 2016 SEMA Show Press Conference Schedule
Monday, October 31, 2016
- 11:00 a.m.-3:00 p.m.—SEMA: Media Preview, Presented by the Truck and Off-Road Alliance (Media Center, Rm. S220)
- 3:00 p.m.-6:00 p.m.—Continental Tire: Extreme Experience - ExtremeContact Sport Tire Unveiled (Bronze Lot, outside South Hall)
Tuesday, November 1, 2016
- 7:30-8:45 a.m.—New Products Breakfast, featuring the SEMA Award Press Conference (Paradise Event Center, Westgate Hotel)
- 9:00-9:20 a.m.—KIA Motors America Inc.: KIA Press Conference (Booth #10809)
- 9:30-9:50 a.m.—Coker Tire: New Product Unveiling (Booth #22775)
- 10:00-10:20 a.m.—Toyota Motor Sales USA: Toyota Press Conference (Booth #24800)
- 10:30-10:50 a.m.—Hyundai Motor America: Hyundai Expands Performance Beyond Traditional Focus (Booth #24387)
- 11:00-11:20 a.m.—Ford Motor Company Press Conference (Booth #22200)
- 11:30-11:50 a.m.—General Motors LLC: Chevrolet 2016 (Booth #23743)
- 12:00-12:50 p.m.—SEMA Battle of the Builders Top 21 Announced (Grand Lobby, SEMA Central)
- 1:00-1:20 p.m.—Magnaflow Exhaust Products: Unveiling of 1000hp Vicious Mustang (Booth #23543)
- 1:30-1:50 p.m.—Driven Performance Brands: Unveiling of Booth Show Cars (Booth #22351)
- 2:00-2:20 p.m.—Sherwin-Williams Automotive Finishes: 150 Years of Excellence (Booth #10631)
- 2:30-2:50 p.m.—SHELL: “Project Underdog” 1972 Ford Maverick debut featuring “Fast and Furious” actor Sung Kang (Booth #60005)
- 3:00-3:20 p.m.—SCORE International: SEMA SCORE Baja 1000 Experience and Qualifier (Silver Lot)
- 3:30-3:50 p.m.—Axalta Coating Systems: Ray Evernham Unveils ’58 Impala (Booth #61009)
- 4:00-4:20 p.m.—Pirelli Tire North America: Pirelli Press Conference (Booth #41013)
- 4:26-5:00 p.m.—FCA U.S. LLC: Mopar Media Briefing (Booth #43155)
Wednesday, November 2, 2016
- 9:00-9:20 a.m.—BASF Corp.: Glasurit Best Paint Award (Booth #20367)
- 9:30-9:50 a.m.—Roush Performance: Unveiling of New Vehicle (Booth #21441)
- 10:00-10:20 a.m.—Ringbrothers: Ringbrothers Mustang Unveil (Booth #23283)
- 10:30-10:50 a.m.—Skyjacker Suspensions: ’17 Super Duty Product Reveal & Curt LeDuc Presentation (Booth #34125)
- 11:00-11:20 a.m.—SEMA: Battle of the Builders Top 10 Announcement (Grand Lobby, SEMA Central)
- 11:10-11:30 a.m.—Tire Industry Association (TIA): Tire Industry Association Update (Booth #40066)
- 11:30-11:50 a.m.—Mickey Thompson Performance Tires & Wheels: Mickey Thompson Hosts Landmark Event With Special Guests (Booth #43035)
- 12:00-12:50 p.m.—WELD: WELD Celebrates 50 Years of Forged Performance Excellence (Media Center, Rm. S220), lunch will be served
- 1:00-1:20 p.m.—House of Kolor: House of Kolor Unveils New Colors for 2017 (Booth #23513)
- 1:30-1:50 p.m.—AkzoNobel: Celebrity Partnership Unveiling (Booth #25133)
- 2:00-2:20 p.m.—Goodguys Enterprises Inc.: Goodguys 2016 Gold Award presentation (Booth #22975)
- 2:30-2:50 p.m.—Formula Drift: Formula Drift to Announce Major Developments for the 2017 Championship Season (Media Center, Rm. S220)
- 3:00-3:20 p.m.—SCORE International: Baja 1000 Qualifier Results/Awards and SCORE Baja 1000 50th Anniversary Celebration (Silver Lot)
- 3:30-3:50 p.m.—Axalta Coating Systems: Axalta Launches Mobsteel Artist Signature Series (Booth #61009)
- 4:00-4:20 p.m.—AkzoNobel: AkzoNobel Introduces Colorvation (Booth #25133)
- 4:30-5:00 p.m.—Brembo: Brembo New Product Announcement (Booth #23561), cocktails will be served
Thursday, November 3, 2016
- 9:00-9:20 a.m.—ASA Automotive Systems: ASA Announces New Major Product Releases (Booth #41069)
- 9:30-9:50 a.m.—American Force Wheels: Evolving is in our DNA! (Booth #45131)
- 10:00-10:20 a.m.—WD-40 Co.: WD-40 Company SEMA Cares 50th Anniversary Vehicle Unveiling (Booth #62129)
- 10:30-10:50 a.m.—Portacool, LLC: Effective Cooling Solutions for the Productive Shop (Media Center, Rm. S220)
- 11:00-11:20 a.m.—Tri-Ace Wheel & Tire Inc.: TRI-ACE’s “Smokin’ Hot” Tires Get Hotter, Major News, and Find Out “Who?” (Media Center, Rm. S220)
- 11:30-11:50 a.m.—Mile Marker Industries LLC: Introducing the New, 18,000-lb. PowerHouse – The Sec18(es) Electric Winch (Media Center, Rm. S220)
- 12:00-12:50 p.m.—Craftsman: Craftsman Brand Tool Showcase (Media Center, Rm. S220), lunch will be served
- 1:00-1:20 p.m.—Snow Performance: The New “Platinum” System- Water-Methanol Injection at the next level (Booth #24223)
- 1:30-1:50 p.m.—OPTIMA Batteries: OPTIMA Announces Invitational News and Film Festival Winners (Booth #20323)
- 2:00-2:20 p.m.—Pro Comp: Life is Better Off-Road Award Presentation (Booth #62112)
- 2:30-2:50 p.m.—Kleinn Air Horns: Kleinn Introduces Revolutionary New Waterproof 12-Volt Air Compressor (Booth #37057)
- 3:00-3:20 p.m.—Bestop Inc.: A New Chapter Begins at Bestop (Booth #30017)
- 3:30-3:50 p.m.—FOBO Tire Pressure Monitoring System: FOBO Ultra-Sensing with Sense (Booth #31329)
- 4:00-4:20 p.m.—Hankook Tire America Corp.: Laufenn Press Conference (Booth #43081)
Friday, November 4, 2016
- 11:00 a.m.-2:30 p.m.—SEMA: Battle of the Builders Top 10 Finalists Judging (Velocity Live Stage)
- 3:30-4:30 p.m.—SEMA: Battle of the Builders Top 3 Finalists Announced (Velocity Live Stage)
- 7:00 p.m.—SEMA: Battle of the Builders Winner Announced (SEMA Ignited, Gold Lot)