Global Update

Sign Up for SEMA’s China Program, Receive Free Booth Graphics

By Linda Spencer

china
Exhibitors at the nearly sold-out China Auto Salon (CAS) will have the opportunity to meet with pre-vetted distributors and retailers from throughout China.

As part of the 2016 SEMA China Business Development Program, to be held September 7–11, in Shanghai, exhibitors at the nearly sold-out China Auto Salon (CAS) will have the opportunity to meet with pre-vetted distributors and retailers from throughout China. The first 12 companies to sign up will receive free booth graphics courtesy of Freeman.

For one low cost participants will:

  • Exhibit at the China Auto Salon (CAS) in Shanghai, where they will have the opportunity to meet with pre-vetted distributors and retailers from throughout China.
  • Begin promoting their brand to Chinese buyers now through SEMA pre-event outreach to buyers.
  • Have access to U.S. government funding to defray the cost of participating for qualified companies.
  • Participate in a measuring session in Shanghai featuring vehicles popular globally but not sold in the United States.

The trip includes a four-night hotel stay, meals, interpreters, a turnkey booth, networking events and the chance to measure hard-to-obtain vehicles popularly accessorized in the region.

Wondering what to expect? Read the 2015 SEMA China trip recap.

Find program details at SEMA.org/China, or contact Linda Spencer to arrange a one-on-one briefing about the trip’s features.