By SEMA Editors
 Honda wants to communicate and amplify the strengths of the Civic Coupe as both the most stylish and fun-to-drive C-segment coupe available for the next generation of vehicle buyers through innovative, exciting and youthful project vehicle builds to culminate in a display at the 2016 SEMA Show in Las Vegas. |
2016 Honda Civic Coupe Project Vehicle Program
Proposal Submission Deadline: June 17, 2016
Award Recipient Notification Date: July 8, 2016
Vehicle Delivery: Late July–Mid August 2016
About Civic Coupe:
The creation of this new 10th-generation Civic represents one of the most comprehensive and ambitious new-model developments ever undertaken by Honda, requiring an unprecedented commitment of R&D resources and Honda engineering prowess.
In seeking to realize a “dynamic rejuvenation” of Civic and create a new interpretation “in a league of its own,” as the development team defined its mission, Honda engineers set out early during platform development to benchmark C-segment vehicles—not only products in Civic’s traditional competitive set, but also luxury compact class vehicles.
Their evaluation involved extensive real-world testing, ultimately targeting European luxury vehicles for the new Civic’s ride, handling, steering and NVH, and also its interior quality and refinement.
With many design features introduced on the Civic Sedan, the Civic Coupe takes the sporty styling and dynamic capabilities of the sedan even further for a unique performance coupe experience that is both stylish and fun to drive, but also spacious for its compact exterior and feature packed. The new Civic Coupe is athletic, charismatic and connected.
Power comes from a responsive 2.0L, 4-cylinder engine with i-VTEC valvetrain, producing a peak 158hp and 138 lb.-ft. of torque, or a sporty 1.5L turbocharged 4-cylinder engine, producing 174hp and 162 lb.-ft. of torque. The engine is mated to a sporty and fuel-efficient continuously variable transmission (CVT) or a 6-speed manual transmission (2.0L LX only for 2016 models).
Civic remains the single most popular retail car with millennials today, and has been the top-selling compact sedan in its segment for the past several years. Year to date, American Honda has already seen nearly 30% sales growth for the ’16 Civic, even with Coupe arriving on the market in late March.
Project Vehicle Program Goals:
Honda wants to communicate and amplify the strengths of the Civic Coupe as both the most stylish and fun-to-drive C-segment coupe available for the next generation of vehicle buyers through innovative, exciting and youthful project vehicle builds to culminate in a display at the 2016 SEMA Show in Las Vegas.
Approved projects will honor Honda logo usage restrictions. Themes that support some or all of the stock ’16 Civic Coupe’s strengths are encouraged, with uniqueness, style and ambition earning extra consideration.
Offer and Benefits:
- Giveaway of a ’16 Honda Civic LX 6MT or Touring CVT model (please specify in proposal) to create and promote accessories and/or vendor capabilities. Value of giveaway vehicle will be less than $28,000.
- Display of the modified Civic Coupe in the official Honda display at the 2016 SEMA Show in Las Vegas.
- Potential display of the modified Civic Coupe at major auto shows around the country and Honda promotional events.
- Potential media coverage of the modified Civic Coupe and therefore the vendor name from the SEMA Show and through other media outreach.
- Inclusion in the SEMA Show press release from Honda with accompanying vehicle images disseminated to media and posted on Honda’s media website.
Requirements:
Proposal:
Please submit your detailed project proposal to davis_adams@ahm.honda.com before June 17, 2016. Include details in the categories listed below:
- Vehicle Theme: Describe very clearly your overall build theme, target audience, etc.
- Proposed vehicle modifications.
- New products potentially being developed for the Civic Coupe through the project.
- Promotional, media and social media outreach plan prior to and beyond the SEMA Show (i.e. tour of events, specific magazine feature articles, online promotion, etc.)
- Examples of previous project vehicles and promotional activities by the applicant.
- Plans to integrate Honda Genuine Accessories for the Civic Coupe, which will be available at no charge to vehicle recipients.
- Detailed renderings of the proposed vehicle in .jpg format.
Customizer:
Aftermarket companies requesting vehicles should have these capabilities:
- Financially and technically capable of building a one-off show car without financial or parts support from American Honda Motor Co. Inc.
- Willing to partner with other non-competing aftermarket companies or enthusiast publications to enhance the vehicle project.
- History of active promotion of vehicle projects with an established marketing plan.
Project vehicle recipients must:
- Commit to make the vehicle available to Honda or its dealers, if requested, for additional shows and exhibits for a minimum of two years from the initial delivery date.
- Commit to feature the vehicle with the Honda and model logos intact and visible.
- Commit to provide regular reports to Honda Public Relations regarding media coverage and event activity for the project vehicle for a minimum of two years from the initial delivery date.
- Commit to have the completed vehicle available for photography in Torrance, California, by Monday, October 24, 2016.
- Pay applicable federal and state gift taxes on the value of the giveaway vehicle. Value of vehicle will not exceed $28,000.
To obtain digital images of the vehicle for your rendering, please send a request to: davis_adams@ahm.honda.com.
Please note that these images or renderings based upon them may not be used for any outside promotion.
Full details and viewable photos of the ’16 Honda Civic Coupe are available at www.hondanews.com.