Business Tools

Dodging Spam Filters—Get Your Emails Through

Too many senders are being unfairly characterized as spammers simply because their emails “look like” spam.

“Internet service providers are waging an endless war against the spammers who invade our mailboxes,” said Maciej Ossowski, director of enterprise sales for GetResponse (, an e-mail marketing service provider. “This war has heavy casualties in the form of ‘false positives’—legitimate commercial e-mails mistakenly routed by spam filters to bulk folders.”

Unfortunately, there’s no way to counter spam filters head-on. After all, spam filters are nothing more than robots. And they’re blindly programmed to characterize one e-mail as junk and another e-mail as valuable, based on the opinions—right or wrong—of the people who programmed them.