Welcome to the golden age of new performance and mobility. Whether it’s gasoline, electric, hybrid or hydrogen, it’s a good time to be in the performance business. I know that the golden age of new performance sounds like a paradox, but this truly is an exciting time to be in the rapidly changing automotive industry.
The performance business is growing not just deeper in the traditional areas of speed, power and torque, but also wider in terms of the overall vehicle experience and the ability to accommodate new automotive and vehicle ownership lifestyles. Horsepower is being matched with computing power, and new market segments are being created in safety, emissions, vehicle electronics, connected and automated driving as well as mobility options.