Business Tools

3 SEMA-Member Companies Build Sales Overseas

Participating in SEMA’s international trips has helped SEMA members open new markets and grow business in existing markets. But participants have also learned that preparation and follow-up are key to getting the most out of the investment.

SEMA-member company Hellwig Products, based in Visalia, California, participated in the 2015 SEMA Middle Eastern Program last March, looking for partners in the region who would invest in the company’s product line, including helping manage warranties. The trip was fruitful; Hellwig is now working with a company in the Middle East on some specialized products. Nonetheless, Melanie White, vice president of Hellwig Products, said that she wishes she had adapted Hellwig’s marketing message to the Middle East before taking the trip.