Business Tools

Top 5 Customer Relationship Management Solutions Available

Marketers looking for a dashboard to manage every aspect of their interactions with customers will want to take a detailed look at—the number-one-selling customer relationship management (CRM) solution on the market today, according to Capterra, a company that advises businesses on the best software to buy.

“Salesforce is clearly the 800-lb. gorilla in the CRM world,” said Katie Hollar, director of marketing for Capterra. And Kate Legget agrees. Legget is an analyst with market researcher Forrester and the lead author of the 2015 Forrester report, “CRM Suites For Large Organizations.” She said that Salesforce’s strong customer-centric strategy coupled with its compelling business vision and case studies have allowed it to penetrate an installed base of more than 150,000 customers, both large and small.