The traditional solution for many companies has been to hire a professional photographer who not only has the time but the skills to produce quality images. But that can be daunting for a small, midsize or start-up manufacturer with limited resources. And, left with the prospect of creating their own images in-house, many businesses simply freeze up.
“The term ‘rich data’ can feel scary—even ‘product photography’ can feel scary,” acknowledged Colin Frost, strategy consultant for Fenix Consulting, which assists aftermarket companies in developing successful web and print strategies. “A scene of vast rolling paper, white rooms and expensive photography equipment are often what come to mind. But those are fears of yesterday. Today, you can capture beautiful images with most smartphones.”