Information is the key to sales. Automotive parts resellers—distributors, retailers and e-commerce dealers—need accurate information about product attributes such as weights and measures, descriptions, current pricing, UPC codes and more in order to power their lookup tools and point-of-sale systems. The SEMA Data Co-op (SDC) was created as a product-data repository to supply that information and more to the automotive specialty parts marketplace.
The SDC provides accurate and high-quality information to retailers from participating manufacturers, importers and brand owners, validating its data to the Auto Care Association Advanced Catalog Enhanced Standard (ACES) and Product Information Exchange Standard (PIES). It is the only source for free and complete data that complies with industry standards for approved retailers, and it doesn’t restrict the amount of data retailers can receive.