Omix-ADA/Rugged Ridge’s Off-Road Success Center to Host Custom SEMA Cares Jeep

By SEMA Editors

 SEMA Cares Jeep
The SEMA Cares Jeep—which will be featured in Omix-ADA/Rugged Ridge’s Off Road Success Center—was custom designed by Arianny Celeste, LFTD & LVLD Magazine, Rugged Ridge, SEMA Cares and built by DUB Garage.
Omix-ADA will showcase a custom Jeep Wrangler JK Unlimited built in support of SEMA Cares at its Off-Road Success Center (Booth #34000) at the 2015 SEMA Show in Las Vegas, November 3–6.

The custom Jeep marks the third time Omix-ADA has partnered with SEMA Cares over the past three years—first with a donation of $50,000 in support of charities related to the SEMA community in 2013, and last year with the first custom-built Jeep Wrangler with all proceeds going to the charity.

This year’s Jeep will serve as a conversation piece and a step toward furthering awareness for SEMA Cares’ charitable efforts within the automotive aftermarket. The SEMA Cares Jeep, transformed from a standard four-door Jeep Wrangler JK into a one-of-a-kind “ready when you are” Jeep, was custom designed by Arianny Celeste, LFTD & LVLD Magazine, Rugged Ridge, SEMA Cares and built by DUB Garage. The Jeep is outfitted with a number of unique Rugged Ridge products, including its aggressively styled Spartan Grille, XHD modular front bumper, complete with Stinger LED light bars and more.

“We’re proud to partner once again with SEMA Cares,” said Henk Van Dongen, director of marketing at Omix-ADA. “SEMA Cares does so much to help ensure the continued success and growth of our industry by actively engaging the future generation of enthusiasts and industry professionals. We couldn’t be happier to support this committee that gives back not only to the industry, but also to the community.”

The SEMA Cares Committee was established by SEMA’s Board of Directors in 2007 and strives to make a positive difference through outreach programs and various fundraising efforts. SEMA Cares makes its mission to foster industry leadership by supporting the education of students pursuing careers in the automotive aftermarket.

Returning for its fourth year to the SEMA Show, the Off-Road Success Center provides a forum for business owners and decision makers within the Jeep and off-road market to freely exchange ideas, learn new concepts for success and network with industry professionals. Omix-ADA invites everyone to come out to the Off-Road Success Center to see the live custom Jeeps, support SEMA Cares in its outreach programs, and learn how to thrive in the growing Jeep and off-road market.

For more information on SEMA Cares and its work with local communities, visit For more information on Omix-ADA, Rugged Ridge, or the Off Road Success Center at the 2015 SEMA Show, visit or call 770-614-6101.