 Transamerican Auto Parts will present its “Life Is Better Off-Road” SEMA Builder Award to the best presented, most off-road-capable truck, Jeep or SUV on display at the 2015 SEMA Show. | |
By SEMA Editors
Transamerican Auto Parts (TAP) will introduce the “Life Is Better Off-Road” SEMA Builder Award at the 2015 SEMA Show in Las Vegas. The award is an annual industry prize bestowed by Transamerican Auto Parts to the best-presented, truly off-road-capable truck, Jeep or SUV on display at the Show.
This award is open to all off-road vehicle constructors and product manufacturers on display at the 2015 SEMA Show, and will be judged by an elite panel of industry experts. As the off-road performance category continues to grow in popularity, the Transamerican Auto Parts “Life is Better Off-Road” award will recognize the unique technological achievements and engineering advancements specific to the development of aftermarket products for off-road trucks, Jeeps and SUVs.
The panel of judges, representing a cross-section of the off-road industry, will include fabricators, journalists, industry personalities and professional off-road racers. They will select 10 semi-finalists from among the submitted entries based on such criteria as off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation. From those contenders, one Jeep and one truck/SUV will be chosen as the two finalists to vie for the designation of being named the most authentic off-road-capable vehicle at the Show.
Transamerican Auto Parts President and CEO Greg Adler will present the award—a custom-designed trophy—on Thursday, November 5, at 2:00 p.m., at the ProComp/Transamerican Auto Parts booth (#62112) within the SEMA SCORE Baja 1000 Experience Area (located outside of the South Hall in the Silver Lot).
In addition to the award itself, the winner will receive a cover feature and multi-page vehicle spotlight in Off Road Adventures magazine; a professional photo shoot; recognition across the spectrum of Transamerican social media and digital channels; a promotional email campaign highlighting the award and winners; an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows, and truck and Jeep fests; and extensive partner media coverage of the award. The 10 semi-finalists will also be included in the full media campaign and receive ribbons in recognition of the accomplishment.
To submit your off-road SEMA display vehicle for award consideration, visit the Transamerican Auto Parts website, where you may complete your entry online or download the PDF application. Email the completed application to lifeisbetteroffroadaward@transamericanautoparts.com.