Global Update

Center of International Commerce: Services, Interpreters to Create Export Opportunities

 Center for International Commerce
The Center of International Commerce includes a team of interpreters to assist with bilingual communication in key languages.

By Jason Catullo

The Center of International Commerce (CIC) is open throughout the entire week of the SEMA Show to provide exhibitors and international buyers with services and amenities to make connections and conduct business. 

The CIC, located in the Las Vegas Convention Center, Room N255, offers complimentary, private rooms where exhibitors and international buyers can facilitate meetings away from the Show floor. There is also a team of interpreters on hand who will assist with bilingual communication in languages such as German, French, Spanish, Chinese, Japanese and Portuguese.

More than 25% of all buyers expected at the 2015 SEMA Show will come from more than 132 nations outside the United States. Research shows that once at the SEMA Show, international buyers focus on locating new products and connecting with potential domestic business partners. The majority of these buyers will use the CIC’s services and interpreters to make sure their time produces a more efficient and productive Show experience. 

With the CIC in place as an international business hub to connect domestic and international companies, exhibitors are encouraged to have a plan of action to attract international buyers. Complimentary, multilingual “We Export” signs are available to exhibitors, which provide a simple and effective way to indicate to international buyers that a company is interested in doing business. To request a “We Export” sign for your booth, contact Linda Spencer at

International Connections After the Show Closes

International Happy Hour

Exhibitors are also invited to network with buyers representing markets from around the world during the SEMA Show’s International Happy Hour, taking place Wednesday, November 4, 5:00 p.m.–6:30 p.m., Upper North Hall, Room N255. Pre-registration is complimentary but required. Exhibitors can register for the International Happy Hour here

As one of the largest annual international specialty-equipment trade gatherings, companies will connect with international buyers, distributors and media right in the Las Vegas Convention Center to close out the day. More than 1,000 companies are expected to celebrate at this year’s happy hour.