Video: How “Gentlemen Joe” Schubeck Got His Name

SEMA Hall of Fame member and legendary drag racer “Gentlemen Joe” Schubeck shares stories at SEMA Central during the 2014 SEMA Show.

The SEMA Show is the premier automotive specialty products trade event in the world, drawing the industry’s brightest minds and hottest products to the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. SEMA Show 2014 drew more than 60,000 domestic and international buyers. The 2015 SEMA Show will be held Tuesday–Friday, November 3–6.