Global Update

Connect With China's Dynamic Off-Road Market

The specialty-equipment market in China is booming, with perhaps no sector growing more rapidly than the off-road market. SEMA News recently talked about the off-road scene with Baokun LV, co-founder of and executive general manager of FB Life, a Chinese media giant and a platform for off-road enthusiasts and service suppliers. FB Life is known for its Chinese-language automotive online website. The company also sponsors driving tours, outdoor photography and scientific expeditions, and it hosts large-scale off-road events and races.