Global Update

Free Booth Graphics for Early Registrants of the SEMA China Business Development Tour

By Linda Spencer

china
SEMA China Business Development Tour participants will have the opportunity to exhibit at the China Auto Salon (CAS) in Shanghai where they will meet with pre-vetted distributors and retailers from throughout China.
Limited slots are available for the 2015 SEMA China Business Development Tour, September 16–20, in Shanghai.

For one low cost, participants will have the opportunity to:

  • Exhibit at the China Auto Salon (CAS) in Shanghai where they will have the opportunity to meet with pre-vetted distributors and retailers from throughout China.
  • Begin promoting your brand to Chinese buyers now through SEMA pre-event outreach to buyers.
  • Obtain U.S. government support for qualified companies.
  • Participate in a measuring session in Shanghai featuring vehicles popular globally but not sold in the United States.

The trip includes a four-night hotel stay, meals, interpreters, a turnkey booth, networking events and the chance to measure hard-to-obtain vehicles popularly accessorized in the region. The first 12 companies to sign up will receive free booth graphics, courtesy of Eric Hoffend of Freeman.

Wondering what to expect? Check out the 2014 trip report and see who exhibited. Find program details at SEMA.org/China, or contact Linda Spencer to arrange a one-on-one briefing about the trip's features.