Think about the last time you personally went to the web to research a potential purchase—and remember that, according to the latest Google research, more than 77% of potential buyers of our products do just that. What were the things that led you to a particular product, brand or even place to buy?
Chances are, you began eliminating options based on the amount of good information available. Can’t find enough detail about Brand X? Let’s take a look at other options. Technical specs on Brand B lacking, but Brand C has lots of great detail to help you make a decision? You start to gravitate away from Brand B. Does Website A have tons of choices with great information while Website Z struggles to present the most basic info and images? I know which direction I would lean.