Global Update

How to Register for SEMA's Subsidized Middle East Conference

By Linda Spencer

The SEMA Middle East Business Development Conference offers United States manufacturers the opportunity to meet with pre-vetted buyers from six Middle Eastern countries.

The early-bird registration discount ends January 31, 2015, for SEMA's Middle East Business Development Conference, to be held March 24–28, 2015, in the United Arab Emirates (UAE). The program offers United States manufacturers the opportunity to meet with prevetted buyers from six Middle Eastern countries, including Bahrain, Oman, Kuwait, Qatar, Saudi Arabia and the UAE. In 2014, buyers also came from Lebanon, Egypt, Jordan and India.

Limited slots are available for the fourth-annual conference. Participant fees include an exhibition booth at a local show where you will meet with prevetted buyers, customizing shop tours, hotels, meals, networking events and the chance to measure vehicles not sold in the United States. Qualified participants are eligible for a U.S. Department of Commerce grant to defray the cost of participating.

Wondering what to expect? Check out the 2014 trip report and see who exhibited. View a list of confirmed exhibitors for 2015.

Find program details at, or contact Linda Spencer to arrange a one-on-one briefing about the trip's features.