Business Tools

How Will Your Year-End Sales Trends Impact 2015?

 2014 SEMA Annual Market Report
The 2014 SEMA Annual Market Report is available free to SEMA Members.

By SEMA Editors

The specialty-equipment market experienced nearly a 7% growth in sales in 2013. The sales increase represents the fourth consecutive year of overall growth for the market. As 2014 comes to a close, how did your company fare in terms of sales when compared to 2013?

A look at the niches with significant growth is a useful tool to see the sections that enjoyed increases in 2013 and determine what may or may have not changed throughout 2014. According to the 2014 SEMA Annual Market Report, the niches with notable growth are: street performance, up almost 17%; light-truck accessories, which grew 8%; and restyling, improving by more than 6%.

Another positive market trend that will lead to potential opportunities for the specialty-equipment industry is the slow-but-steady increase in new vehicle sales. Starting in 2013, sales of new vehicles went up nearly 8%—with cars sales up almost 5% and light-truck sales more than 10%.

With 2014 in the past, how did these trends in 2013 impact your company’s bottom line in 2014? Want to make some comparisons specific to your segment? Use the information available in the 2014 SEMA Annual Market Report, which provides detailed insight on the compact-performance, street-performance, light-truck, off-road, restyling, restoration, street rod and custom, and racing niches.

The 2014 SEMA Annual Market Report is available free to SEMA Members.

The SEMA Annual Market Report is conducted yearly to help SEMA-member companies understand the industry and make informed business decisions. SEMA research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. SEMA research reports are listed and can be accessed at