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SEMA Announces 2015 New Product Award Winners

By SEMA Editors

The SEMA Show New Product Awards are given to the most innovative and cutting-edge new and featured automotive aftermarket products. Nearly 2,000 products were entered into 16 different New Products Showcase categories to be considered for the 2015 SEMA New Product Awards. Winners were selected based on a variety of factors that included quality, marketability, innovation, technology, consumer appeal and more.

The 2015 New Product Award Winners are:

Collision Repair & Refinish Product


Malco Products Inc.

Quarter Panel Hemming Air TurboXTool

Use your existing air supply to precisely bend and close up to 3/4 in. (19.05 mm) deep wheel arc flanges of replacement quarter panels on late-model cars. Replicates a hammer and dolly motion at high speed; 80% faster based on field trials. Cushioned anvil protects panel finish while hammer rolls over and flattens flange from backside.


  Malco Quarter Panel Hemming TurboXTool
  • Runner Up: 6 Hands, 6-Hands Universal Body Panel Holder
  • Runner Up: Luma III Inc., Aurora

Engineered New Product


Holley Performance Products

Holley EFI Digital Dash

The Holley EFI Digital Dash is a customizable Holley EFI compatible 7.5 by 4.625 dashboard display with a variety of gauge and indicator screens that can be programmed to display any parameter needed. It also offers a virtual switch panel, user-defined alarms and configurable shift lights, and it can control on-screen playback of your data logs.

PN: 553-106

  Holley EFI Digital Dash

 Exterior Accessory Product




You asked for it, we delivered! Featuring a rugged, bold design, the new patent-pending PowerStep XL offers a 3-in. lower stepping surface than the original PowerStep and makes accessing your lifted vehicle easier.



Interior Accessory Product



SP8100 Switch Panel System

The Switch-Pro 8100 offers eight user-programmable switches. Switches can be programmed and controlled via smart phone or switch panel. Features include sealed, 100-amp power module (safe for under hood), adjustable back lighting, built-in over-current monitoring, low-voltage disconnect, flash and strobe functions, and user-selectable switch legends.

PN: SP8100

  SP8100 Switch Panel System

Merchandising Display


Mickey Thompson Performance Tires & Wheels

Metal Series Jeep Bumper Display

The Mickey Thompson Jeep Bumper display is an interactive display that showcases the features and benefits of their Jeep Wrangler JK bumpers.


  Metal Series Jeep Bumper Display

Mobile Electronics Product


App-Tronics LLC

SmartNav 5

SmartNav 5 is the benchmark updatable rearview mirror. With full-featured iGO Primo Navigation. Front-viewing DVR with pre-loaded ADR software. A 5-in. rear camera with the brightest display available, Bluetooth 4.0, FM transmitter and a host of media players and functions. Including optional wireless radar- and laser-protection and parking sensors.


PN: SN-5

  SmartNav 5

Off-Road/4-Wheel Drive Product


Bubba Rope

Gator-Jaw Soft Shackle

Gator-Jaw 7/16-in. soft shackle is rated at 32,000 lbs. Replaces heavy steel shackles. Benefits: safer, lighter and higher tensile strength than comparable steel shackles, flexible, one-piece construction, floats in water. Applications: towing, vehicle or equipment recovery and various marine uses.

PN: 176745

  Gator-Jaw Soft Shackle
  • Runner Up: Factor 55, ProLink Bridle
  • Runner Up: Omix-ADA/Rugged Ridge, Exo Top Soft Top & Cargo Rack System

Packaging Design


Husky Liners

X-Act Contour Floor Liners Packaging

The new X-Act Contour packaging from Husky Liners is designed with a raw-dog look and feel to grab attention and invite the customer to feel the liner through a paw-shaped hole in the front.


  X-act Contour Floor Liners Packaging

Runner Up: Aero Products, 6-Pack Traveler
Runner Up: Painless Performance Products, PowerBraid

Performance-Racing Product


Silverback Carbs

Silverback Carb

Technology fueled by innovation designed specifically for strip, drags, ovals, off-road and marine. Suitable for 300-1,000hp applications. Industry-first variable flatslide venturi with an adjustable-strip CFM from 600–850 and race CFM from 950–1,200 with temp and ALT compensating. Real gains of 20–50 hp. We pushed science to maximize intake energy.

PN: SB-Carb-850


Performance-Street Product


Aeromotive Inc.

Phantom Flex Stealth Fuel System

Specifically designed for the increased fuel demand of flex fuel engines, this is a complete drop-in fuel system that places a high-performance (450 lph) fuel pump and baffle system into almost any gas tank. Its modular design provides proper fuel slosh control, venting and performance. A perfect solution for high-horsepower and flex-fuel applications.

PN: 18310

  Phantom Flex Stealth Fuel System
  • Runner up: Hotchkis Sport Suspension, Hotchkis Performance Front Upper Control Arms for ’64.5–’66 and ’67–’70 Ford Mustangs
  • Runner up: RideTech, C2–C3 Corvette Suspension System

Powersports Product


Dakota Digital

MCL-3014 Digital Plug-In Instrumentation for ’14-up Harley Touring Models

Direct-fit, direct plug-in digital instruments for ’14–up Harley-Davidson Touring Models, including the ’15 Road Glide. Using the stock harnesses, stock chrome bezels and supplied oil temp sensor, installation couldn’t be easier! Added features, such as oil temperature and gear position without losing factory readings! Available in red or blue.

PN: MCL-3014

  MCL-3014 Digital Plug-In

Street Rod/Custom Car Product


Ron Francis Wiring

Blackbox Relay System

This fully programmable, state-of-the-art relay system allows full control of 10 individual relayed circuits. Control windows, door locks, fuel/water pumps, fans and more with this all-in-one unit. Bluetooth module for Blackbox remote control will be available spring of 2015 with both iPhone and Android applications.

PN: BX-10

  Blackbox Relay System

Tire and Related Product


Continental Tire

Continental TrueContact

The Continental TrueContact offers touring performance, all-season traction and best-in-class wet braking. A confident choice that features Echo Plus Technology to help conserve fuel and extend treadwear. Additionally, the Alignment Verification System provides an early warning system to inform drivers of a misaligned condition.

PN: 15497440000

  Continental TrueContact

Tools & Equipment Product


Tire Profiles-TreadSpec

Groove Glove - Mobile Tire Laser Diagnostics

A laser-powered tire-tread depth and alignment measurement instrument utilizing cloud-based software developed by Tire Profiles Inc.


  Groove Glove - Mobile Tire Laser Diagnostics

Van/Pickup/Sport-Utility Product



DECKED Pickup Truck Bed Organizer and Storage System

DECKED allows you to get to your gear without having to crawl into the bed. Load the weatherproof drawers up with 200 lbs. each and you can still operate them with only one hand. Made from 100% recycled HDPE with UV-protection additives, co-molded to a steel subframe, DECKED’s true 2,000-lb. deck load rating lets you load it up and get the job done.

PN: Model/Year/Bed-length specific

  DECKED Pickup Bed Organizer
  • Runner Up: AnzoUSA, L.E.D 5-Function Corner Step OE Replacement
  • Runner Up: Rampage Products, Portable WIFI Back-Up Camera/Multi-Function Monitor

Wheel and Related Product


Deluxe Wheel Co.

Wide Whitewall Tire Rim

This is a 20-in. rim that replicates a 15-in. steel wheel with a 2.5-in. section of whitewall tire attached. The customer adds their own hubcaps for the model of car they are building and via mounts to a 20-in. low-profile tire—a nostalgic look of old-school wide whitewalls is created with modern performance.


  Wide Whitewall Tire Rim