The SEMA Show is the premier automotive trade show for new product announcements and custom-vehicle debuts.
By SEMA Editors
Here are some brief news and updates from several 2014 SEMA Show exhibitors.
Lexus, Booth #21601
The Lexus RC F GT3 signals the brand’s intent to compete in world-class racing. With a focused motorsports mission, Lexus will boost the profile and capability of its F Brand. The Lexus display also features a stunning new RC 350 wearing a Rocket Bunny body kit in an alarming factory hue called Infrared.
Scosche Industries, Booth #11917
A leading innovator of mobile-electronic products and accessories for the automotive aftermarket unveiled a new three-tiered Interface lineup. The 47 new interfaces are designed to meet a variety of needs from basic stereo replacement to delivering advanced features such as OnStar, HVAC control and steering wheel controls.
Hyundai Motor America, Booth #24387
Hyundai revealed five vehicles for this year’s SEMA Show, showcasing the performance and tunability of its lineup. Two of Hyundai’s ’15 Genesis sedans were stripped down and rebuilt by tuners Toca Marketing Group and ARK Performance, and put down 600 and 550 hp, respectively. Fresh takes on Hyundai’s Genesis Coupe were created by the Chicago-based builder, Blood Type Racing Inc.
Nissan, Booth #46045
Nissan returns to the SEMA Show featuring a special “NISMO Lounge.” The Nissan booth places special emphasis on NISMO-branded production vehicles, performance parts and aftermarket accessories. On display is the new 600hp ’15 GT-R NISMO factory supercar and a Nissan 370Z NISMO safety vehicle, fresh off its official duties in the recent Continental Tire SportsCar Challenge (CTSCC) race in Austin, Texas. NISMO—a short form of NISsan MOtorsports—is the performance brand for Nissan, and it is one of the company’s purveyors of “innovation that excites.”
Ingersoll Rand Power Tools, Booth #10149
Ingersoll Rand, a global leader in compressed air systems and services, power tools, material handling, and fluid management equipment announces that its power tools business is a new preferred tool provider for Gas Monkey Garage. Together the two companies will work on a custom automotive build that will be used for a promotional campaign in 2015. Visit Ingersoll Rand at booth #10149 to meet Richard Rawlings and Aaron Kaufman of Gas Monkey Garage.
LizardSkin Spray-on Insulation, Booth #23381
LizardSkin Spray-on Insulation introduces LizardSkin Topcoat (TC), a durable, tough coating that will further enhance the protection of the company’s insulating and sound damping coatings. The textured coating is harder than LizardSkin’s acrylic, water-based coatings, so it enhances the protection offered in areas on vehicles that are subject to rougher conditions on a continuous basis. Visit them in booth #23381.