Nitto to Be Presenting Sponsor of “Live From SEMA,” Media Center

By SEMA Editors

In addition to being the presenting sponsor of “Live From SEMA,” Nitto Tire will sponsor the SEMA Show's Media Center.

Nitto Tire will help the thousands of journalists attending the 2014 SEMA Show deliver their coverage to consumers around the world as the sponsor of the Show’s Media Center. The Nitto Tire Media Center, which is open in advance of the Show for media registration and exhibitor press kit drop-off, features a dedicated WiFi connection, meeting rooms, a press conference area, seating areas and refreshments.

In addition to the Media Center, Nitto will also provide enthusiasts worldwide an insider’s view of the SEMA Show as the presenting sponsor of the “Live From SEMA” social aggregate service. The “Live From SEMA” service will automatically gather posts from Facebook, Twitter and Instagram that are tagged with #LiveFromSEMA and display them in a real-time feed on the website.

New for 2014, the website now allows users to filter by hashtag so that they can browse content specifically about the subjects in which they are interested. There will also be daily recaps of the day’s activity so that users can ensure they didn’t miss a single post. “Live From SEMA” will launch Tuesday, October 28—one week prior to the opening of the Show—giving exhibitors a chance to tease their latest products and booth vehicles before the Show officially opens November 4. In addition, the Nitto Tire Media Center will be outfitted with dozens of computers featuring a desktop background promoting the “Live From SEMA” website and official hashtags.

“Nitto Tire is a company that is proud of its direct connection to its enthusiast fans,” said Stephen Leu, Nitto Tire U.S.A.’s assistant brand publishing manager. “That is why we are so proud to help deliver coverage of the world’s largest trade show straight to enthusiasts through social media and traditional media.”

“We’re grateful to have an eager consumer audience for our industry’s products,” said Chris Kersting, SEMA president and CEO. “‘Live From SEMA’ is an innovative channel to deliver all the exciting news to the audience outside the convention center walls,” he added.

Monitor the “Live From SEMA” feed at starting Tuesday, October 28, 2014. To learn more, join Nitto Tire on Facebook, Twitter at @NittoTire, YouTube or visit