SEMA Members Exhibit for Free at OPTIMA Invitational

By SEMA Editors

  Optima Challenge SEMA Show
The OPTIMA Street Car Alley at the 2014 SEMA Show
will showcase the invited competitors of the 2014 OPTIMA Ultimate Street Car Invitational. Photo courtesy of Optima Batteries.

Immediately following the 2014 SEMA Show on Saturday–Sunday, November 8–9, OPTIMA Batteries will host its seventh-annual OPTIMA Ultimate Street Car Invitational (OUSCI) for the first time ever at the Las Vegas Motor Speedway (LVMS). OPTIMA invites SEMA members to exhibit on the OUSCI midway at the LVMS free of charge. The OUSCI represents the culmination of a 10-part national qualifying series combined with the best builder cars from the SEMA Show. The event is being filmed as the grand finale of the national TV series on MAV TV, “OPTIMA’s Search for the Ultimate Street Car,” which will air late November.

OUSCI exhibitors will gain additional exposure directly among highly engaged automotive enthusiasts who come out to watch the best of the best SEMA Show builders put their cars through their paces on the track. In addition, exhibitors will be part of an event that embraces and promotes the largest gathering of influential brand ambassadors in the automotive aftermarket. Exhibitors also will be positioned amongst OUSCI sponsors, including BFGoodrich Tires, Ridetech, Detroit Speed and Engineering, Wilwood Disc Brakes, Lingenfelter Engineering, K&N Filters, Red Line Oil, SnapOn Tools and Jet Hot Coatings.

For more information or to RSVP, contact Wally Olczak at or 815-347-9661 by November 3. Exhibitors are required to have their displays set up in the designated outdoor midway area at the LVMS on Saturday, November 8, by 8:30 a.m., and are required to be in attendance through the completion of the event on Sunday, November 9.