Global Update

Exhibitors: Grow Your International Customer Base at the 2014 SEMA Show

By Linda Spencer

happy hour
International Happy Hour attendees will be able to network with key buyers from markets around the world.

More than 1,000 companies are expected to attend the 2014 SEMA International Happy Hour—Wednesday November 5, from 5:00 p.m.–6:30 p.m., in the Las Vegas Convention Center, room N255—to network with key buyers from markets around the world.

Attendees will be able to speak with key media from 20 countries, find out which SEMA members will win the 2014 U.S. Government Export Achievement Award, and learn about the 2014 new products that global journalists have selected as most likely to resonate with buyers in their home markets.

Pre-registration is complimentary but required.