2014 SEMA Show Rumor Mill: Hot Rides and Vehicle Debuts

By Jason Catullo

The 2014 SEMA Show will feature the hottest vehicles in the world, outfitted with specialty-equipment tech and products that supply the enhanced performance, style and control that enthusiasts crave. Get a glimpse of a few vehicles project vehicles, unique rides and latest upgraded builds that attendees will see in person throughout the 2014 SEMA Show.

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 Amsoil Dodge Challenger
’15 Dodge Challenger

Amsoil – ’15 Dodge Challenger

Amsoil (booth #24661) will debut an upfitted ’15 Dodge Challenger that includes modifications to the powertrain, chassis, interior and exterior. Powertrain mods include a McLeod Racing twin-disc clutch; Barton Industries short-throw shifter; Kooks long-tube headers; and MagnaFlow exhaust. Amsoil synthetic fluids are used throughout. The air suspension is made possible by Air Lift Performance.

The car rides on Forgeline 20-in. wheels and Nitto tires. The exterior sports a Vintage Race Rentals body kit and RM Motorsports hood extractors. Inside is custom leather trim and Oracle lighting.

Shelby 289 FIA Cobra
Shelby 289 FIA Cobra

Champion Oil – Shelby 289 FIA Cobra

Champion Oil (booth #25021) will display a limited-edition 50th Anniversary Shelby 289 FIA Cobra at the 2014 SEMA Show. To celebrate the birth of the 289 Ford-powered roadsters, Shelby American will offer 50 limited-edition continuation (CSX7000) Shelby 289 FIA Cobras. Each will be painted “Viking Blue” with FIA stripes and roundels, feature a black FIA interior, special billet anniversary badges, original style wheels and additional options.

Shelby American introduced the FIA version of the small-block Cobra in 1964, which competed in the 1964 World Manufacturers Championship series against marquees, including Aston Martin, Jaguar and Corvette.

 Hyundai Genesis ARK AR550
ARK Performance – Hyundai Genesis AR550

ARK Performance – Genesis AR550 Sedan

Using Hyundai's "Tau" 5.0L V8 engine as the powertrain's foundation, the AR550 adds 130 hp via the addition of a Rotrex supercharger and ARK free-flow exhaust to help the engine breath. An all-new ARK-developed suspension setup reduces body roll and provides a sportier ride, and a Brembo Big Brake Kit with Nitto Tires ensures the car sticks to the road.

The vehicle will be revealed at Hyundai's press conference, November 4, at 9:00 a.m. (PST). "AR Line" exterior modifications include front and rear wide bumpers and fenders, a carbon-fiber splitter and rear diffuser and AR headlights. The business-jet-like interior is accomplished through Katzkin custom diamond-stitched seats and door panels.

Rhino Linings, Doetsch Off-Road, Jeep Trail Reaper
Rhino Linings, Doetsch Off-Road – Jeep Trail Reaper

Rhino Linings, Doetsch Off-Road - Jeep Trail Reaper

Doetsch Off-Road is putting the final touches on the fan-designed custom Jeep Wrangler JK—known as Trail Reaper—in time for its official unveiling in the Rhino Linings (booth #33037) at the 2014 SEMA Show.

Some of the biggest names in the industry are involved with the build, including Rhino Linings, Doetsch Shocks, Bushwacker, TIS Wheels, Truck-Lite, TeraFlex, JcrOffroad, Rigid Industries, DayStar, Katzkin Automotive Leather, Rugged Ridge, Gibson Performance, Interco Tires, Warn, Airaid, Active Grafix and Gearshade.

 Royal Purple Ringbrothers
Royal Purple - Ringbrothers Latest Custom

Royal Purple - Ringbrothers Latest Custom

Royal Purple (booth #23057) will unveil its latest sponsored custom car built by Ringbrothers. The Ringbrothers will redefine the classic lines of a 1966 Chevelle to create what they call a “refined race car.”

Blending the raw utility of a race car with the refinement Ringbrothers is best known for, the latest build features extensive fabrication of interior and exterior panels including Ringbrothers’ signature use of aluminum and carbon fiber. Under hood, Royal Purple’s premium synthetics will provide lubrication for a Wegner Motorsports LS7 engine, producing almost 1,000 horsepower.

1960 Willys
1960 Surrey DJ-3A

Omix-ADA Off Road Success Center Unique Jeeps

Omix-ADA will feature an array of unique and historic Jeeps from its corporate collection at its Off Road Success Center. In addition to the Omix-ADA Jeeps, the company will also be bringing two brand-new fully customized JK Wranglers; one as part of the company’s giveaway contest for SEMA attendees, and the other as part of a charitable donation benefitting SEMA Cares. 

1967 CJ-6

Here is a look at just a few of the historic Jeeps from Omix-ADA's corporate collection

1960 Surrey DJ-3A – A unique version of the DJ Jeep, the Surrey features a turquoise paint scheme and striped canvas top with fringe. Surreys were primarily marketed toward luxury hotels and resorts for use as courtesy vehicles for guests.

1967 CJ-6 – This CJ-6 is an all-original, 14,000 mile, un-restored example of what was effectively a long-wheelbase version of the CJ-5. Featuring the original paint, top and tires, this Jeep was previously owned by a funeral home director just outside of Detroit, who used the vehicle as a volunteer ambulance during foul weather, when ordinary vehicles couldn’t pass.

Jeepster Commando
1971 Hurst Jeepster Commando

1971 Hurst Jeepster Commando – One of 100 original Hurst-modified Jeepsters, this restored example features a red, white and blue paint scheme and a 160-hp V6 engine.

The SEMA Show, Tuesday–Friday, November 4–7, is the premier automotive specialty products trade event in the world. In addition to hot rides and new products, the annual Show draws the industry’s brightest minds to the Las Vegas Convention Center, and provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.

For more information or to register for the 2014 SEMA Show, visit